Amazon Advertising Manager

Amazon Advertising Manager

The Amazon Advertising Manager will lead the strategy, execution, and optimization of all paid media campaigns on Amazon. This role will be responsible for driving profitable growth, increasing product visibility, and maximizing advertising efficiency through data-driven campaign management.

Develop and execute full-funnel Amazon advertising strategies aligned with sales, profitability, and product growth objectives.

Manage and optimize Amazon advertising campaigns across Sponsored Products, Brands, Display, and Amazon DSP.

Manage advertising budget, campaign structures, bidding, keyword strategy, and audience targeting to achieve revenue, ROAS, and efficiency targets.

Monitor campaign performance and key metrics and make real-time adjustments to maximize efficiency

Conduct keyword research, target audiences, and competitive analysis to identify new growth opportunities

Develop and test advertising strategies for new product launches, promotions, seasonal events, and priority products, including new targeting, bidding, and creative approaches.

Analyze advertising performance using Amazon data and relevant third-party tools and translate insights into clear reporting for leadership.

Partner with Content & SEO, Product, Sales, Analytics, and Amazon account teams to align paid media with broader business priorities and stay current on Amazon Advertising capabilities and best practices.