Area Brand Manager, Luxury - Northern California

Job Title

Essential Duties & Responsibilities

Business Acumen/Communication:

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.

In-Store Presentation:

• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner.
• Ensure the store team maintains an organized stockroom for easy product replenishment.

Coaching / Training:

• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
• Provide and demonstrate selling techniques where possible - empower the team.