Assistant General Manager & Social Media Coordinator

Assistant General Manager & Social Media Coordinator

This role combines Assistant General Manager responsibilities with ownership of the club's social media and community presence. It is a single full-time position for someone who runs the day-to-day club experience while serving as the on-the-ground voice of Gold's Gym PNW. This position requires working onsite. You lead the team and deliver strong member experiences on the floor, and because you are in the club every day, you are positioned to capture the real moments that make great content. Those moments become the posts, stories, and campaigns that promote our offers, events, and member and trainer highlights across our locations. Instagram is the primary platform, with TikTok, Facebook, YouTube, X, and Google as additional channels. Branded content creation using approved Canva templates is foundational to the role, supported by in-gym photo and video capture tied to campaign priorities. This position is ideal for a motivated, creator-minded leader who enjoys building team culture, delivering great member experiences, and growing community connection both in the club and online.

Key Responsibilities

• Lead the Club and Set the Tone
• Build and Develop the Team
• Grow Membership and Local Awareness
• Create Content and Tell the Club's Story
• Engage the Community, Online and In Person

Position Requirements

• High School Diploma or Equivalent.
• CPR/AED certification required within 30 days of hire.
• Two or more years of relevant work experience (retail, reception, customer service, hospitality, etc.).
• Two or more years of staff supervision and onboarding experience.
• One to two years of experience in social media, content creation, or community management. Internship or freelance experience accepted.
• Experience creating branded assets in Canva and editing short-form video.
• Comfortable capturing photo and video on an iPhone or other mobile device.
• Strong written communication with the ability to match brand voice and tone.
• Comfortable using gym management software, email, and digital tools.
• Availability: flexible hours including weekdays, weekends, and holidays.
• Willing and able to travel within the assigned region based on campaign and activation priorities.

Preferred Qualifications

• Two to four years of management experience in a team-oriented setting, ideally retail, hospitality, or fitness.
• Previous experience in the fitness industry.
• Familiarity with social media management and publishing tools.
• Passion for fitness, community, and local engagement.

What We Offer

• Competitive Pay: based on experience.
• Paid Time Off: generous PTO.
• Gym Access: free membership, plus the ability to bring a guest.
• Training & Development: ongoing opportunities to learn, grow, and advance.
• Supportive Environment: a culture focused on being motivating, authentic, and having fun while achieving goals.

Physical Requirements / Environment

• Ability to move frequently throughout the club and engage with members and team members.
• Lifting weights and assisting with physical fitness activities.
• Must be able to stand for prolonged periods of time.
• Ability to work in a lively gym environment with high noise levels.

Compensation: $22.00 - $27.00 per hour