Assistant Store Manager

Assistant Store Manager

Northeast Alternatives is a growing, award-winning, seed-to-table cannabis retail brand specializing in the highest quality cannabis products Massachusetts, Michigan and New Jersey has to offer. Constantly focused on developing and ingenuity, NEA strives to achieve this by adding skilled and motivated team players. These goals are met by seeking out diverse, talented individuals to further the company's mission and provide unique and new ideas. As the business continues to grow, our team will continue to grow, allowing us to be the best in our specialized market. If you are motivated, eager to learn, dedicated, flexible and excited about joining an incredible industry, Northeast Alternatives is the perfect place to be!

Location: Hamilton, NJ

Schedule: Full-time, Open availability

Job Description:

The Assistant Retail Store Manager (ASM) is a full-time, KPI-driven leader responsible for executing store-level performance standards on every shift and during every pay period. The ASM directly supports the Store Manager by owning day-to-day sales execution, labor discipline, coaching, guest experience, and compliance in a high-volume Adult-Use and Medical cannabis retail environment.

This role is hands-on and floor-focused, designed for leaders who thrive on real-time coaching, performance accountability, and operational discipline. ASM success is measured by consistent execution of defined KPIs, not tenure or intent.

Core Accountability

Revenue & Sales Execution

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  Achieve 100% of bi-weekly ATA (Average Transaction Amount) and TPH (Transactions Per Hour) targets.

  
  
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  Actively lead the sales floor to drive conversion, basket size, and throughput.

  
  
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  Identify underperformance in real time and correct through coaching, redeployment, or escalation.

  
  

Guest Experience & Reviews

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  Drive exceptional customer experiences through direct floor leadership and coaching.

  
  
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  Generate and track new Google reviews bi-weekly through consistent guest engagement.

  
  
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  Maintain a positive Google rating through service recovery, coaching, and accountability

  
  

Payroll & Labor Discipline

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  Execute schedules and staffing plans to ensure bi-weekly payroll does not exceed budgets.

  
  
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  Monitor productivity, breaks, and floor coverage throughout each shift.

  
  
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  Escalate labor risks proactively to the Store Manager.

  
  

Menu & Inventory Execution

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  Ensure 100% of menu par expectations are met every shift and every day.

  
  
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  Verify in-store and online menu accuracy at the start and end of each shift.

  
  
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  Communicate inventory risks immediately to prevent lost sales.

  
  

Marketing Data Accuracy

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  Ensure marketing forms are accurately and completely captured for every transaction, every shift.

  
  
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  Coach budtenders on proper data entry and reinforce accountability.

  
  
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  Report trends and gaps to Store Manager and Marketing partners.

  
  

Loyalty Program Growth

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  Drive 100% achievement of bi-weekly loyalty sign-up goals.

  
  
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  Coach budtenders on loyalty value proposition and enrollment execution.

  
  
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  Track performance by individual and shift, correcting gaps immediately.

  
  

Coaching & Performance Development

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  Coach and train all underperforming budtenders (those not meeting KPIs) on the NEALT sales process.

  
  
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  Document coaching interactions and escalate continued underperformance to the Store Manager.

  
  
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  Support corrective action plans and retraining as needed.

  
  

Compliance & Risk Management

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  Maintain 100% regulatory compliance at all times.

  
  
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  Support ongoing team training and corrective action related to compliance.

  
  
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  Open and close the store in accordance with security and compliance protocols when scheduled.

  
  

Leadership & Operational Responsibilities

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  Act as Manager on Duty, setting the tone for urgency, professionalism, and accountability.

  
  
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  Lead daily shift huddles to communicate:

  
  
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    Sales goals

    
    
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    Product priorities

    
    
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    KPI expectations

    
    
  
  
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  Maintain store cleanliness, safety, and visual standards.

  
  

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  Support onboarding and training of new hires.

  
  
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  Serve as acting Store Manager when needed to ensure continuity of leadership.

  
  
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  Participate in store meetings, audits, and operational initiatives.

  
  
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  Other duties as assigned to support store success.

  
  

Qualifications

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  2+ years of retail leadership experience; high-volume or regulated retail preferred.

  
  
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  Demonstrated ability to execute and influence KPI-driven performance.

  
  
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  Strong coaching, communication, and floor leadership skills.

  
  
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  Comfort holding peers accountable and addressing underperformance.

  
  
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  Ability to work flexible schedules including nights, weekends, and holidays.

  
  
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  Proficient with POS systems, scheduling tools, and performance reporting.

  
  
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  Must be 21+ and eligible for required state cannabis licensing.

  
  
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  Ability to perform physical retail tasks (standing, lifting, bending, etc.).

  
  

Northeast Alternatives has a strong commitment to Diversity, Equity, and Inclusion and aspires to be reflective of the diverse communities we serve. We aim to attract and hire qualified candidates who hold these same values, provide diverse perspectives, and contribute to creating a workplace where all employees experience a sense of belonging.

Northeast Alternatives is proud to provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, gender, sexual orientation, age, national origin, ancestry, disability, genetics, Veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, NEA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

EEO M/F/D/V

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as assigned to meet the ongoing needs of the organization.

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