Associate Director, Social Media

Associate Director, Social Media

Braven is a national nonprofit that prepares promising college students to secure a strong first opportunity after college graduation through a career-accelerating program. We work with higher education and employer partners to offer a life-changing experience that begins with a semester-long course for college students, followed by support that lasts through graduation. Together, our ambition is to help rebuild the middle class and revitalize the American Dream.

In order to achieve its ambition of serving 80,000-100,000 Fellows over the next decade, Braven is hiring an Associate Director, Social Media who will own and grow Braven's social media presence into a dynamic engine for storytelling, community building, and mission amplification. As a key member of the Communications & Marketing team, you will develop and execute a bold social strategy creating platform-native content, building engaged audiences, and translating Braven's impact into compelling digital narratives that resonate with students, partners, donors, and the broader public. This role is on the Communications & Marketing team and reports directly to the Senior Director, Communications.

Social media strategy and channel ownership (40%)

• Develop and own Braven's social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities
• Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets
• Monitor platform trends, algorithm changes, and cultural moments to keep Braven's presence timely, relevant, and audience-first
• Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community

Content creation & storytelling (50%)

• Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life
• Partner with central and regional teams to surface compelling narratives and translate them into engaging social content
• Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use.
• Work with the Associate, Communications and Marketing to ensure we're helping to amplify the incredible stories of our higher ed partners
• Community engagement and influencer relations
• Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners
• Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven's reach organically

Analytics, reporting, and optimization (10%)

• Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy
• Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth.
• Other duties as assigned.