Business Development Representative

Business Development Representative

Job Category: Sales

Full-Time

Hybrid

Fort Worth, TX 76164, USA

Description

WHO WE ARE: Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local marketswhere location matters and incrementality countsby uniting data, automation, and intelligence to drive measurable growth.

Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketersfrom multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizationsto activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.

Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

WHAT WE'RE LOOKING FOR: As a Business Development Representative at Simpli.fi, you will play a key role in driving pipeline generation across our national sales organization, with a focus on agency, brand, and performance marketing partners operating in the programmatic advertising ecosystem.

This role is focused on high-quality outbound prospecting and opportunity qualification, with an emphasis on strategic account targeting and consultative engagement. You will act as a pipeline strategist and early-stage opportunity builder, partnering closely with senior sales leaders to identify, engage, and develop high-value accounts. This role offers exposure to complex, consultative sales cycles within one of the most dynamic areas of digital advertising.

This position is designed for individuals looking to build a long-term career in enterprise sales, AdTech, or digital media strategy, with direct access to senior commercial leaders and high-growth accounts.

We're excited to connect with talented candidates! This is a hybrid role with 3 days per week on-site in the Ft. Worth, TX HQ office.

WHAT YOU'LL BE DOING:

• Prospect and engage agency and brand decision-makers across assigned target accounts
• Conduct outbound outreach via phone, email, and LinkedIn to generate and qualify new business opportunities
• Build and maintain a strong pipeline of qualified opportunities for senior sales directors
• Partner with senior sales leaders to align on account strategy and outreach priorities
• Develop account intelligence and tailor outreach based on agency structure, advertiser goals, and media strategy
• Maintain accurate activity, pipeline, and engagement data in Salesforce
• Consistently generate ~15 qualified meetings per month (post-training)
• Stay current on trends in programmatic advertising, digital media, and performance marketing

YOU'LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 24 years of experience in Sales Development, Business Development, Agency, or AdTech/MarTech environments
• Experience in or strong exposure to: Digital advertising or programmatic media, Agency environments or brand-side marketing teams
• Strong communication skills and comfort engaging senior marketing or media stakeholders
• Ability to operate in a targeted, account-based outbound motion
• Familiarity with CRM tools (Salesforce preferred)
• Self-starter with strong organizational skills and attention to detail
• Interest in building a long-term career in AdTech or enterprise sales

WHAT MAKES THIS ROLE DIFFERENT:

• You will work directly within the programmatic advertising ecosystem, one of the fastest-moving areas of digital media
• Exposure to independent agencies and brand advertisers
• Close partnership with senior sales leadership on account strategy
• Opportunity to develop into quota-carrying roles in enterprise sales or AdTech strategy

SUCCESS IN THIS ROLE LOOKS LIKE:

• Consistently generating and qualifying high-quality opportunities within target accounts
• Demonstrating strong fluency in AdTech and digital advertising concepts
• Building trusted relationships with senior sales leaders
• Progressing toward advancement into senior sales roles for top performers

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!

The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Simpli.fi, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current total comp range is $78,000 - $84,000 with a base of $60,000.

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.