Creative Director

Persephone Social | Remote | Full Time

Persephone Social is a boutique social media agency devoted to the art of storytelling for luxury hospitality. We shape the digital presence of high-end hotels, resorts, and luxury lifestyle brands, creating aspirational content that resonates with discerning audiences around the world. Our team pairs strategic insight with editorial-level design to deliver social experiences worthy of the properties we represent.

We are hiring a Creative Director to own the agency's creative vision and set the standard for every piece of work that carries our name. You will sit beside leadership, define the creative direction for a portfolio of 35+ luxury hotel, resort, and lifestyle clients, and shape the identity of Persephone Social itself.

This is a role for a creative leader who wants real ownership and still loves the craft. You will build strategy, concept the idea, direct the team, and put your own hands on the work that matters most: priority accounts, new business pitches, and the agency brand. You will report directly to the Founder / CEO and lead a dedicated team of 8+ designers.

Creative Leadership

• Set and protect the creative vision across the full client portfolio.
• Review, refine, and approve the design team's output to an uncompromising editorial standard.
• Lead creative direction for priority accounts, flagship campaigns, and complex client challenges.

Client Strategy

• Translate client objectives into social strategies, campaign concepts, and creative direction, in partnership with account management.
• Lead the development of client strategy presentations and present creative recommendations with clarity and conviction.

New Business

• Lead creative for RFPs and pitches, from concept through the design of pitch materials, campaign ideas, and sample social content.
• Bring a point of view on where luxury hospitality storytelling is headed and make it visible in every pitch.

Agency Brand

• Own the design of Persephone Social's brand, marketing materials, design standards, and internal creative initiatives.
• Stay ahead of platform shifts, emerging formats, and cultural moments, bringing that fluency back to the team and our clients.

Team

• Lead, mentor, and develop the design team, cultivating a culture where creativity thrives and people are trusted with meaningful work.
• Model the balance of ambition and care that defines how we work.

• Deep experience in luxury and hospitality: hotels, resorts, travel, fine dining, or luxury lifestyle brands (agency-side, in-house, or editorial).
• 10+ years of design experience, including 2+ years leading and directing other designers.
• A portfolio that demonstrates social-first campaigns, brand work, and platform-native formats (Reels, TikTok, motion, and photo/video art direction).
• The ability to take an idea from strategy and concept through final execution, and to direct others in doing the same.
• A strong understanding of social platforms, formats, and how discerning audiences behave on them.
• Confident, warm, and precise communication in front of clients, prospects, and your own team.
• Comfort managing shifting priorities across multiple accounts without lowering the standard.

This is a hands-on role, and "hands-on" carries a very intentional definition within our agency: you will personally craft and execute work for priority accounts, major pitches, and the Persephone brand itself, rather than managing daily production across all 35+ clients. Your design team takes true ownership of day-to-day execution, allowing you to focus on overarching direction, uncompromising quality, and the work that moves our agency forward. Account management works closely beside you on prioritization, ensuring our creative team is thoughtfully supported and never left to navigate the portfolio alone.

• Salary range of $130,000 to $150,000, depending on experience
• Health, dental, and vision coverage
• 401(k) with company match
• Unlimited PTO and a culture that respects the boundary between work and life
• Fully remote, with core collaboration hours in Eastern Time
• A growing agency where your creative leadership will be visible in everything we produce

Persephone Social is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.