Digital Fundraising and Growth Manager

Digital Fundraising And Growth Manager

Join us in building a more inclusive world at Braille Institute of America. We are undertaking one of the most transformative initiatives in our history, planning our next century of success in serving the blind and visually impaired communities.

Through our 2025-2027 strategic planning process, we identified the next generation opportunities to advance critical initiatives in areas such as customer research; the expansion and transformation of current programs and services; the development of new nationally and internationally accessible programs; the creation of dynamic new strategic partnerships; and the alignment of our mission, strategy, and resources.

If you are ready to join a dynamic organization transforming the lives of individuals experiencing vision loss, we want you on our team.

At Braille Institute, we are driven by a shared purpose: to serve the blind and low vision community. We come together to make a meaningful difference in the lives of others, finding fulfillment in the impact we create. We believe in fostering a culture that is collaborative, inclusive, and flexible.

We understand the importance of work-life balance, valuing both personal and professional fulfillment. Here, you'll find an environment that supports your well-being while providing opportunities to learn, grow, and thrive alongside colleagues who are sighted and visually impaired.

Join us in embracing technology and innovation as we shape the future of accessibility and positively transform the lives of those with vision loss.

Job Description

Must submit a cover letter addressed to: Lauren Dascher Griscom

Role Summary

The Digital Fundraising and Growth Manager is a high-impact role within the Development Department, responsible for the strategy and execution of Braille Institute's digital fundraising ecosystem focused on donor acquisition and retention.

Reporting to the Senior Associate Director of Annual Giving, this individual identifies, builds, and scales digital fundraising campaigns and appeals to increase revenue, that sit outside of our direct response fundraising program. This role requires strong relationship-building skills and an engaging, present communication style, enabling effective connection with stakeholders both virtually and in person.

This role is a "Strategic Doer", someone who can look at the industry landscape to design a growth strategy to drive revenue and act as the technical lead. You'll serve as a strategic thought partner on our vendor-led efforts, ensuring their digital strategy aligns with our internal annual giving efforts and Marketing, to create one seamless donor journey. Simultaneously, you will create and execute digital communications for team leaders' individual programs (Planned Giving and Corporate/Foundation Partnerships) across the department.

Our Vision Statement:

Our development team transforms lives impacted by vision loss through the power of philanthropy. We make Braille Institute's life changing services free and accessible to anyone, anywhere in the world.

Core Responsibilities

• Comprehensive Strategy and In-House Growth
• Internal Partnership & Thought Leadership
• Retention & Donor Lifecycle Architecture
• Reporting
• Management of Digital Platforms & Quality Control

The "Reliable Executor": You take detailed notes with precision in your follow through. You flag a blocker or an open question the moment you hit it, to keep a project moving forward.

The Ideal Candidate Profile

The "Entrepreneurial" Strategist: You treat the digital donor base like a growth-stage portfolio, constantly looking for ways to scale and optimize.

You understand the psychology of the "digital ask" and can move fluidly between advising a colleague and writing a high-stakes appeal.

You have the "Super User" skills to know exactly what is possible within our platforms and how to build it.

Required Skills & Experience

• 4+ years of nonprofit fundraising campaign execution as primary role with focus on annual giving and digital fundraising.
• A proven track record of executing omnichannel campaigns and comprehensive donor communication journeys.
• Strong project management, organizational skills and ability to manage competing demands. Ability to track tasks, deadlines, and follow-through across multiple concurrent campaigns and stakeholders.
• Strong relationship-building ability is a must.
• Exceptional ability to write and edit persuasive, high-conversion digital content.
• Superb analytical skills, able to synthesize complex data accurately and critically. Able to present it in a digestible way to others.
• Proficient in platforms like Salesforce, Funraise, Double the Donation and similar digital giving platforms and systems. Proficient in Hubspot or similar email/marketing automation platforms.
• Experience using data-driven performance-based measures and outcomes.
• Comfortable creating graphics for email and campaign use (in Canva or similar design tool) you don't need to be a designer, but can produce on-brand visuals.
• Knowledge of Microsoft Office.
• Fluency in leveraging Artificial Intelligence to enhance business operations and drive innovation.

Nice to Have (Not Required, but a Plus)

• Experience partnering with influencers or content creators to complement digital fundraising campaigns.
• Working knowledge of paid digital media (ie: paid social, paid search, performance max)

Why This Role is Different

You aren't just following a calendar; you are building the strategy for how we grow. You have the autonomy to identify new opportunities and the technical/creative skills to bring them to life as a partner to the entire development team and across the organization.

Salary range $80,000-$95,000

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