Digital Marketing Advisor

Digital Marketing Advisor Specialist

The Digital Marketing Advisor Specialist is to create, customize and manage the dealerships website including the appearance, functionality, postings, on-line specials and incentives.

Duties/Responsibilities

Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins

Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership's traditional & digital initiatives

Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums

Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs

Works proactively with the General Manager's to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership

Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis

Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives

Coordinates with GM's and RDM's to optimize and report out on 3rd party endemic sites

Creates basic HTML e-blast templates, and help stores market to their database

Submits sites and assets to OEM & FTC compliance regulations

Performs other related duties to benefit the mission/vision of the organization

Education & Experience

Bachelor's degree preferred

Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required

Proficient in HTML and CSS

Excellent on-site SEO knowledge

Website optimization understanding of platforms such as Dealer.com and CDK

Self-starter manages time and conditions

Conducts themselves professionally at all times and works well under pressure

Good interpersonal skills and ability to work successfully in a team environment

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.