Director, Consumer & Brand Insights

Director, Consumer & Brand Insights

At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios. This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning. The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

What You'll Do

• Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
• Champion the consumer perspective across the organization and influence senior leaders to make informed decisions grounded in consumer understanding and market dynamics.
• Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends.
• Synthesize complex consumer, market, and business signals into clear strategic recommendations that influence enterprise priorities and create measurable outcomes.
• Serve as a trusted advisor on investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
• Develop frameworks, tools, reporting, and best practices that make insights actionable and accessible, while coaching team members and cross-functional partners to strengthen consumer-centric thinking.
• Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation.
• Oversee research partners, methodologies, and insights platforms to ensure data integrity.

What You'll Bring to the Table

• 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
• Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
• Demonstrated success influencing senior executives and shaping enterprise-level business decisions
• Experience developing and leading insights strategies that drive measurable business impact
• Leadership Capabilities
• Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
• Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
• Ability to balance long-term strategic thinking with practical business application
• Strong executive communication and storytelling skills
• Demonstrated ability to operate effectively in ambiguity and lead through change
• Technical Expertise
• Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
• Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
• Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
• Ability to synthesize multiple data sources into clear business recommendations

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.