Director of Athletic Live Events & Fan Experience

Director of Athletic Live Events & Fan Experience

The Director of Athletic Live Events & Fan Experience will lead the planning, creative development, and execution of the in-venue experience across George Mason Athletics competitions and signature events. This role serves as the primary producer of the game-day environment, responsible for building engaging, high-energy experiences that strengthen fan loyalty, enhance brand perception, and support attendance and revenue growth. A core function of this position is the development and execution of game scripts, show flow, and presentation elements that create a cohesive and entertaining live product across sports. The Director will supervise graduate assistants and part-time staff responsible for implementing game presentation while collaborating closely with marketing, ticketing, partnerships, communications, and operations units. The role will also oversee fan-facing event communications that prepare attendees for the game-day experience, ensuring clarity and consistency across all touchpoints from ticket purchase through venue arrival. In addition, the position will support in-venue revenue generation strategies through experiential enhancements, promotions, and collaborative initiatives with ticketing, concessions, and merchandise partners. This position plays a critical role in delivering the atmosphere and experience necessary to position Mason Athletics as Northern Virginia's Team while contributing directly to fan engagement, satisfaction, and revenue outcomes.

George Mason Athletics unites communities by developing champions with a mission to inspire and transform lives through the power of sports. Mason Athletics serves 500 student-athletes in 22 NCAA Division I sports. We are a proud member of the Atlantic 10 Conference with over 20 Conference Championships, NCAA Championships in Women's Soccer and Men's Indoor Track, an NCAA appearance in Women's Basketball, and an NCAA Final Four appearance with Men's Basketball, and over 30 individual National Champions. We are student-focused, education-centered, and committed to providing transformational experiences for our student-athletes and staff. Our five priorities are Student-Athlete Experience, Competition, Resources, Storytelling & Engagement, and Championship Culture.

Employees in this position are required to operate university vehicles in accordance with George Mason University Vehicle Use Policy 1411. Applicants must possess and maintain an active, valid driver's license that satisfies university requirements. Final candidates are subject to a Motor Vehicle Report (MVR) review, and successful completion of the review is a condition of employment. Minor or major driving violations may affect eligibility for employment. Applicants with prior driving infractions need to review the Eligibility & MVR Review Information document (English / Spanish) before applying.