Director of Digital Content Strategy

Director of Digital Content Strategy

Quinnipiac University is seeking a strategic, innovative, and audience-focused Director of Digital Content Strategy to lead the vision and direction of the university's digital content ecosystem. In this highly collaborative leadership role, you will define how Quinnipiac tells its story across digital platforms, ensuring content is engaging, discoverable, data-informed, and aligned with institutional priorities.

The Director of Digital Content Strategy serves as the architect of the university's content strategy, leveraging audience research, behavioral insights, search trends, AI visibility, and competitive intelligence to guide content decisions that connect with prospective students, current students, alumni, faculty, staff, and other key stakeholders. Working closely with Marketing & Communications leadership, you will establish editorial standards, content frameworks, and strategic priorities that empower content creators and channel managers to deliver consistent, high-impact experiences across web, social, email, paid media, and emerging platforms.

This role plays a critical part in advancing the university's enrollment and retention goals by developing content initiatives that build awareness, deepen engagement, and inspire prospective students to take action. By aligning content strategy with user needs and institutional objectives, you will help ensure that Quinnipiac's digital presence remains relevant, accessible, and effective in an increasingly competitive higher education landscape.

The ideal candidate is an experienced content strategist who combines creativity with analytical thinking, excels at translating insights into action, and thrives in a collaborative environment where storytelling, innovation, and measurable results drive success.

Responsibilities include strategic editorial direction, discoverability and visibility, content enablement and implementation, coordination and measurement.

Education Requirements: Bachelor's degree is required. Master's degree is preferred.

Qualifications include a minimum of 10 years of experience in digital content strategy, communications, marketing, or a related field, with a demonstrated ability to drive organizational impact through content. Exceptional communication, writing and editing skills, with a talent for translating complex information into compelling, audience-centered content. Experience managing and optimizing content within a Content Management System. Proven track record of providing strategic communications direction and consultation at all levels of an organization. Demonstrated ability to lead and direct activities of direct reports. Strong project management experience with the ability to manage multiple priorities, coordinate cross-functional initiatives, and deliver results in a fast-paced environment. Demonstrated key accountability and leadership skills. Excellent people and project management skills. Proven ability to collaborate effectively with individuals from varied backgrounds.

Special Instructions to Applicants: Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references. We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence. Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community.