Director of Retail Sales

What You Will Do

• Lead U.S. retail business development efforts to secure new partnerships with mass-market retailers, national chains, specialty retailers, and key regional accounts (e.g., Target, Walmart, CVS, Kroger, buybuy BABY, etc.).

• Develop and execute a multi-year channel expansion strategy aligned with Grownsy’s U.S. growth goals and P&L targets.

• Build and manage long-term relationships with retail buyers, category managers, and key executive decision-makers.

• Lead full-cycle negotiations for retail agreements, including pricing, trade terms, marketing commitments, and supply chain coordination.

• Partner closely with internal teams (marketing, product, e-commerce, operations, and supply chain) to support successful product launches and ongoing channel performance.

• Monitor channel performance, forecast sales, and proactively identify opportunities to drive sell-through and optimize retail partnerships.

• Stay current on retail industry trends, retailer initiatives, and competitive dynamics to inform business strategy.

• Provide regular business updates, sales reporting, and strategic recommendations to company leadership.

Who You Are

• 8+ years of progressive experience in retail sales, national accounts, business development, or channel management, preferably within CPG, consumer electronics, or juvenile/baby products.

• Proven success in securing and growing national retail partnerships with U.S. mass retailers such as Target, Walmart, or comparable national chains is required.

• A strong existing network and established relationships with retail buyers and category managers are highly preferred.

• Experienced in both new business development (a "hunter" mindset) and ongoing strategic account management (a "farmer" mindset).

• Strong analytical and financial acumen related to sales forecasting, P&L management, margin analysis, and retail sales performance.

• Highly collaborative and comfortable working across global, cross-functional teams in a fast-paced environment.

• An entrepreneurial mindset with the ability to work independently, build from scratch, and thrive in a dynamic company.