Director of Training and Facility General Manager

Director of Training Alloy Personal Training (Aurora, IL)

Alloy Personal Training is a semi-private personal training studio focused on results-driven coaching in a small-group setting. We're looking for a Director of Training to lead our team, drive sales, and run day-to-day studio operations.

The Director of Training is part sales leader, part coach, part operator. You'll spend roughly a third of your time training clients and the rest running the business selling memberships, leading staff, and keeping the studio operating smoothly. This is not a coaching-only role: your ability to sell is the single biggest factor in whether you succeed here.

We're hiring in this order: sales ability, business/team management, coaching skill. The right candidate has closed sales in a fitness, gym, or personal training environment running consultations, handling objections, converting prospects to paying clients. Our Head Coach, who reports to this role, owns technical coaching quality so we're not hiring a master coach here. If you don't have a track record of selling fitness memberships or training packages, this isn't the right role for you.

Key responsibilities include:

• Running all prospect consultations ("Starting Point" sessions) using our established sales process, including follow-up
• Managing the full sales pipeline: phone leads, booking, show rate, close rate, and attrition
• Converting trial clients to members following our defined sales process
• Tracking and reporting on sales metrics weekly
• Coaching training sessions (target: ~10 hours/week)
• Running client accountability sessions and retention touchpoints (InBody check-ins, milestone tracking, visit reports)
• Reaching out personally to members with declining attendance
• Reviewing weekly workout programming with training staff
• Recruiting, hiring, and training new staff
• Leading weekly staff meetings and conducting quarterly performance reviews
• Overseeing social media presence and local marketing campaigns
• Representing the studio at community events, B2B partnerships, and referral programs
• Running day-to-day studio operations: opening/closing, cleanliness, maintenance
• Maintaining accurate client records and billing
• Upholding Alloy's brand standards and wearing studio uniform during training shifts

Qualifications include:

• Proven sales experience in fitness, gyms, or personal training
• Management or supervisory experience
• Strong communication skills and an outgoing, personable style
• Comfortable with performance metrics and holding a team accountable to them
• CPR/AED/First Aid certification (or willingness to obtain)
• Personal training certification a plus, but not required if sales experience is strong

What we're looking for:

• A closer someone energized by hitting sales numbers, not just coaching clients
• A leader who can run a team, hold people accountable, and keep a studio operating on schedule
• Someone genuinely passionate about fitness and helping clients succeed, with the people skills to build lasting client relationships
• A "can-do," problem-solving attitude and consistency in following systems and processes

What we offer:

• Competitive base + commission/bonus structure tied to sales performance
• Spot cash bonuses for hitting initial membership milestones (50, 75, 100, and 130 members first time only)
• PTO, Medical, Dental, and Vision

Compensation: $60,000.00 - $90,000.00 per year