Director Paid Media

Major Responsibilities:

M


edia Strategy

Lead the development and implementation of an integrated media strategy that




leverages




advanced analytics and insights to drive business growth and strengthens the company's




brand and marketing




performance




across all relevant channels.

Champion full-funnel thinking across




paid, social, and emerging channels


.

Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and




maintaining




a constant focus on improving the impact and efficiency of media investments.

Media Planning and Implementation

Oversee the adoption and integration of media technology solutions including automation tools, advanced targeting, measurement, and attribution techniques to enhance campaign effectiveness and operational efficiency.

Modernize media planning by focusing on strategic integration with creative and marketing strategies.




Align




processes to embed media earlier in the campaign development process.

Direct the development and optimization of




cross-channel media campaigns


,




leveraging




data analytics, audience segmentation, and real-time performance insights to maximize ROI




and drive measurable business impact.

Direct negotiation and management of media buys to ensure cost efficiency and value.

Manage relationships and negotiations with media




agencies,




vendors, publishers, and technology partners to secure




optimal




placements, rates, and innovative opportunities.

Champion




the use of data-driven strategies, including AI, automation, and machine learning solutions, to continuously improve media performance and business outcomes.

Integration and Collaboration

Serve as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.

Partner effectively with external agencies and internal stakeholders to lead partnerships and internal alignment, delivering a consistent and effective message




across channels.

Provide clear direction to media agencies, fostering a collaborative, integrated approach to strategy development and in-market execution.

Leadership and Development

Drive




organizational change and capability building, leading the transformation of media-related roles, responsibilities, and skills, guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.

Deliver presentations and




dashboards that




provide strategic insights and recommendations to executive leadership on media performance and opportunities for growth.

Provide clear direction to internal and external teams that offer analytics and technology support to




optimize




media investments and ensure efficient allocation of resources.

Foster a culture of collaboration, creativity, and promote continuous upskilling in AI technologies, encouraging experimentation with generative AI and automation, recognizing achievements in AI-driven media strategy and excellence within the media strategy team.

Designs and directs the work of the?assigned?area(s) of responsibility.?Selects, coaches, and develops teams, setting


objectives


that align with?organizational?strategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.

Develops and/or recommends


operating and


capital budgets and controls expenditures within approved budget


objectives


.

Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that




people




actions, and the actions of employees supervised,


comply with


the policies, regulations, and laws applicable to the organization's business.

Licensure, Registration, and/or Certification Required:

None Required.

Education Required:

Bachelors degree in business, marketing,




advertising




or




a related




field


.

Experience Required:

7


+ years of progressive experience in




paid media strategy


,




with a proven




track record




of successfully managing large-scale campaigns across omni-channel platforms


, preferably in




a




relevant industry (e.g., healthcare, retail, or related industries).

Management experience at a media agency

3


+ years leading




high-performing






media




teams

Demonstrated




knowledge and experience leading media strategy planning and execution

Demonstrated success managing multi-million-dollar media budget across traditional and




digital channels.

Knowledge, Skills & Abilities Required:

Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.

Demonstrated strategic thinker with proven experience creating executable strategies.

Expertise




in conducting data analysis, including the ability to




identify


, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.

Proficiency




in applying market research, data analysis, and consumer insights to drive informed decisions.

Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape


.

Has




a deep understanding of




consumers


,




demonstrating




an ability to translate c


onsumer




insights into actionable media and marketing strategie


s


.

Can collaborate with diverse teams to articulate and transform media strategies into executio


n


.

Is able to




manage multifaceted projects within a given period and budget


.

Can translate quantitative data into qualitative insights and effective strategies


.

Possesses the ability to inspire associates and clients, collaborating with them to create a culture of growth and innovation


.

Physical Requirements and Working Conditions:

Preferred Job Requirements

Preferred Education:





Masters degree in relevant business, marketing, or related field/industry.

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.