Head of Consumer Marketing

Head Of Consumer Marketing

Location: 4910 Tiedeman Road, Brooklyn Ohio

The Head of Consumer Marketing is responsible for developing and leading the Consumer Bank's integrated performance marketing strategy, growth agenda, and execution capabilities to drive customer acquisition, engagement, retention, product adoption, and revenue growth across Consumer Banking, Business Banking, Wealth Management, and Consumer Real Estate Lending.

This executive serves as the leader for consumer marketing strategy, digital marketing, marketing execution, campaign operations, marketing analytics, and marketing risk management. The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing investments generate measurable business outcomes while maintaining a strong control environment.

The Head of Consumer Marketing leads a multi-level organization responsible for Retail Marketing Strategy, Specialty Marketing Strategy, Consumer Digital Marketing, and Consumer Marketing Execution. The organization includes marketing and analytics professionals supporting customer growth initiatives across multiple lines of business.

The successful candidate will demonstrate a balance of strategic leadership, customer-centric thinking, digital marketing expertise, analytical rigor, business acumen, and organizational leadership.

Essential Job Functions

• Consumer Marketing Strategy Leadership
• Retail Marketing Strategy
• Specialty Marketing Strategy
• Digital Marketing Leadership
• Marketing Execution & Operations
• Marketing Analytics & Insights
• Marketing Risk & Control Management
• Financial & Resource Management
• Leadership & Talent Development

Required Qualifications

• Education
• Experience

Preferred Qualifications

• MBA or Master's Degree in a related field.
• Financial services, banking, wealth management, or consumer lending experience.
• Experience managing organizations of 30+ employees.
• Experience leading marketing transformation and modernization initiatives.
• Agile delivery experience and familiarity with Agile tools and methodologies.
• Experience with Adobe Experience Manager and Adobe Journey Optimizer.

Compensation and Benefits

This position is eligible to earn a base salary in the range of $128,000.00 - $268,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Please click here for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 09/11/2026

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [email protected].