Iowa Fan Relations - Senior Director, Marketing

Senior Director of Marketing

The Senior Director of Marketing provides strategic leadership for Iowa Wild's marketing, community relations, brand, digital media, creative services, and game presentation functions. This role leads an integrated department that grows awareness, strengthens fan engagement, and drives measurable revenue for ticket sales, corporate partnerships, and merchandise through coordinated campaigns and compelling storytelling. The Senior Director sets department strategy, develops staff, manages resources, and collaborates regularly with the Communications and Sales departments and partners across the organization to deliver a consistent brand and outstanding fan experience.

Responsibilities/Essential Functions:

• Collaborate on revenue strategy and lead integrated marketing efforts.
• Lead brand content and communications collaboration.
• Manage and coach the Marketing department and its team members.
• Lead the fan experience efforts.
• Perform cross functional duties and community leadership efforts.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in marketing, communications, business, sports management, or a related field, or equivalent experience.
• Advanced degree preferred but not required.

Knowledge & Experience:

• At least seven or more years of experience in marketing, communications, sports, entertainment, live events, or a related industry, including meaningful people-leadership responsibility.
• Demonstrated success developing integrated marketing strategies and collaborating with communications teams to support measurable revenue growth.
• Experience partnering with ticket sales and corporate partnerships teams and translating business goals into audience-focused campaigns.
• Strong background in brand management, media relations, digital marketing, content strategy, paid media, and performance measurement.
• Experience leading multidisciplinary teams that may include marketing, community relations, digital, creative, game presentation, or broadcast functions, and collaborating effectively with communications teams.
• Experience overseeing live-event presentation or fan engagement initiatives; professional or collegiate sports experience strongly preferred.
• Demonstrated ability to manage budgets, agencies, vendors, media partners, and complex cross-functional projects.
• Working knowledge of analytics and reporting platforms, customer relationship management systems, email marketing, social media, web content management, and creative workflow tools.

Personal Attributes:

• Strategic, revenue-minded leader who can translate organizational goals into clear priorities and executable plans.
• Excellent written, verbal, presentation, and interpersonal communication skills, with sound judgment in sensitive or high-visibility situations.
• Proven coach and team builder who sets expectations, provides useful feedback, and develops people.
• Highly organized and decisive, with the ability to prioritize competing demands and deliver quality work within short time frames.
• Collaborative relationship builder who works effectively across departments and with external partners.
• Creative and curious, with a commitment to innovation, continuous improvement, and an outstanding fan experience.

Work Conditions:

• Ability to work nights, weekends, and holidays as needed for games, events, and time-sensitive communications.
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
• Lifting up to 50 lbs.
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.