Manager, CRM & Campaigns

Manager, CRM & Campaigns

As the Manager, CRM & Campaigns, you lead the brand and newness side of True Religion's day-to-day marketing the new arrivals, launches, storytelling, and retail moments that build the brand and drive engagement, consideration, and downstream demand across email, SMS, and push. You'll plan and brief these campaigns against the marketing calendar, work alongside the Senior Manager who leads overall channel strategy, cadence, and promotional messaging. You'll also be CRM's link to the retail business, making sure store launches, events, and in-store moments show up in how we talk to customers. Success in this role comes from a sharp narrative, the right timing, and relentless testing. You'll build the brand and newness playbook with our brand, creative, and merchandising partners, and prove it out with data: designing the tests, reading the results, and turning them into campaigns that perform better each time.

The Role (What You Are Accountable For):

• Plan, brief, and own the brand and newness campaigns on the marketing calendar new arrivals, launches, brand moments, and editorial storytelling across email, SMS, and push.
• Develop the brief and audience for each campaign and partner with creative to bring the story to life.
• Design and run the tests behind your campaigns subject lines, creative, offers, timing, and audience and use what you learn to lift performance over time.
• Own the results of your work: track revenue and engagement, know what's working and what isn't, and adjust quickly.
• Serve as CRM's partner to the retail business, supporting store launches, events, and in-store moments in our messaging so online and in-store feel like one brand.
• Use behavioral and purchase-based segmentation to get the right message to the right customer, not just the biggest list.
• Back up promotional and sale messaging during peak periods so the calendar never has a gap.

You are a performance-driven marketer who knows how to bring a story to life. You can craft a brand narrative compelling enough to drive action, and you're just as at home partnering with creative and copy as you are with the data and analytics team. You plan experiments, read the results, and use what you learn to make each campaign better than the last. You have a strong eye for the brand and sharp briefing instincts, but you lead with performance you own the numbers, not just the ideas and you thrive in a fast-paced calendar that shifts late.

Required Minimum Experience

• 5-7 years in CRM / lifecycle / campaign marketing, including hands-on email and at least one of SMS or push.
• Experience owning brand, content, or product-launch campaigns for a consumer brand or retailer.
• A track record of briefing creative and running campaigns from concept through performance reporting.
• Comfort with segmentation, A/B testing, and using KPI data to guide decisions.
• Strong writing, communication, and cross-functional collaboration skills across brand, creative, merchandising, and retail.
• Ability to manage multiple campaigns and last-minute changes in a deadline-driven environment.

Additional Role Information

• Compensation: The anticipated base salary range for this role is $100,000 $115,000. This is a full-time, exempt position. This range represents the low and high ends of the expected base salary range for this role based on the applicable location. True Religion reasonably expects to pay within this range in compliance with all applicable federal, state, and local laws. Actual compensation will be determined based on factors including relevant experience, skills, knowledge, and internal equity.
• Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.
• Work Model: This role is based in El Segundo, CA, and follows a hybrid work model, with an expectation of in-office presence on designated days to support collaboration and business needs.
• Employment Eligibility: Employment with True Religion is contingent upon meeting applicable employment eligibility requirements.

About True Religion

Founded in 2002, True Religion, an urban casual lifestyle apparel and accessories brand for women, men and kids, quickly became a global icon by redefining fashion with its bold Super T stitching and innovative construction. Worn by artists, athletes and style pioneers, the brand is rooted in self-expression and individuality. Today, True Religion continues to evolve while staying true to its heritage, blending timeless craftsmanship with modern influences. Offering denim, sportswear, accessories and more for men, women and kids, True Religion remains a go-to for those who live boldly and authentically. True Religion is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law. Employment decisions are based on qualifications, merit, and business needs. Applicable law requires employers to provide reasonable accommodation during the recruitment process. Please let us know if you require accommodation, and we will make appropriate arrangements. You can contact us at [email protected] with these requests.

Our Hiring Process

Stage 1: Applied

Stage 2: Recruiter Phone Interview

Stage 3: Hiring Manager Interview

Stage 4: Second Round Interviews

Stage 5: Final Interviews

Stage 6: Hired

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