Manager, Data and Analysis

Manager of Data and Analysis

As the Manager of Data and Analysis you will be at the heart of innovation, working with exciting and forward-thinking pieces of business. You will be part of a pioneering team that works on one of our largest accounts. This team brings together the best subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It's fast paced, highly collaborative environment with positive energy.

You will support media strategy by using data and analytics techniques to answer client business questions and establish/implement best practices. This role will allow you to think creatively in search of both the numbers and the 'why' behind the numbers.

Responsibilities

• Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics
• Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
• Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance
• Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities
• Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership
• Utilize AI for development of ideation, use cases and support in data sharing practices
• Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates
• Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end
• Support data teams including audience and insights, data science, data platforms and performance analytics

Qualifications

• 4 + years of experience ad/media research and analytics
• Understanding of statistical best practices for developing testing and reporting
• Excellent organization and communication skills, both written and verbal
• Ability to work both independently and collaboratively
• Experience with clean rooms and/or publisher analytics environments
• Demonstrate critical thinking and problem-solving abilities
• Self-motivated, willing and able to learn in a fast-paced environment
• Experience developing AI agents