Manager, Social Media

Social Media Manager

Topgolf is a sports entertainment company that has changed how millions of people experience golfand a genuinely energizing place to build a career. Every year, guests visit our venues for an experience that's hard to find anywhere else: hitting golf balls toward a target-lined outfield, tracking every shot in real time, enjoying great food and drinks, and connecting with friends, family, and coworkers.

With more than 100 venues worldwide and proprietary Toptracer technology integrated into our guest experience and licensed globally, Topgolf operates at the intersection of entertainment, technology, and hospitality. We are a growing, dynamic business with meaningful opportunities to innovate, scale, and continuously improve how we support our teams and our guests.

The Social Media Manager owns social media strategy and execution for Topgolf, combining strategic storytelling with robust influencer and creator programs that translate brand initiatives and partnerships into content that feels authentic, community-first, and unmistakably Topgolf. This role leads the voice and presence of the Topgolf brand across platforms, engaging a diverse audience, and manages the brand's influencer and creator strategy.

The Social Media Manager will own Topgolf's content engine from strategy and briefing through ideation, content development, execution, and community management.

Key Responsibilities

• Develop and execute a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement across platforms
• Create, curate, and publish engaging content for various social media platforms, including graphic, image, and video content
• Track performance metrics and platform trends, translating insights into sharper content and campaign decisions
• Manage and grow our social media presence, including follower acquisition and engagement
• Lead influencer and creator strategy, from identification through content briefing and execution
• Collaborate with cross-functional teams to ensure social media initiatives align with overall marketing and business goals
• Stay ahead of platform algorithm changes, format shifts, and emerging social trends
• Manage paid social campaigns, including budget allocation and performance optimization
• Own community management responding to comments, DMs, and inquiries with a timely, on-brand voice

Core Competencies for Success

Strategic & Systems Thinking

• Develops and executes a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement.
• Collaborates with cross-functional teams to ensure social media initiatives align with marketing and business goals.

Analytical Rigor & Creativity

• Creates, curates, and publishes engaging graphic, image, and video content across platforms.
• Tracks performance metrics and platform trends, translating insights into sharper content and campaign decisions.

Governance & Judgment

• Stays ahead of platform algorithm changes, format shifts, and emerging social trends.
• Leads influencer and creator strategy, from identification through content briefing and execution, ensuring brand alignment.

Stakeholder Partnership

• Owns community management, responding to comments, DMs, and inquiries with a timely, on-brand voice.
• Manages and grows the brand's social media presence, including follower acquisition and engagement.

Execution Excellence

• Manages paid social campaigns, including budget allocation and performance optimization.
• Owns Topgolf's content engine end-to-end from strategy and briefing through ideation, development, and execution.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in social media management, marketing, or a related field
• Demonstrated track record managing social channels, with a portfolio showing measurable campaign results
• Hands-on expertise with social platforms, analytics/reporting tools, and content management or scheduling systems
• Strong written and verbal communication skills, with the ability to adapt tone across channels
• Strong analytical and problem-solving abilities
• Creative mindset with the ability to think outside the box, balanced with a strategic mindset
• Self-starter who thrives in a fast-moving, deadline-driven environment
• Genuine curiosity about where social media and culture are headed next

Benefits

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform and that's just for starters for those who qualify. View team member benefits here.