Marketing Lead - Growth

Marketing Leader

Monaire is transforming how commercial buildings manage HVAC systems through AI-powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact. We're growing fast across commercial and enterprise portfolios and we're looking for a marketing leader who can build and scale our demand generation engine.

What You'll Do

• Own a part of Monaire's funnel end-to-end strategy, execution, and optimization.
• Architect the systems, test relentlessly, and double down on what works.
• Own the strategy build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.
• Design and test campaigns across channels email, cold outreach, physical mailers, events, digital ads, and content.
• Find creative angles that cut through.
• Develop the ICP and messaging framework distill Monaire's value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
• Run experiments like a scientist track metrics, analyze conversion paths, and use data to iterate weekly.
• Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.
• Own marketing analytics instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
• Build the foundation establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.

Requirements

• You're a hybrid: analytical and creative, scrappy and strategic. You've built marketing funnels before, preferably for a B2B SaaS or climate/IoT company, and you thrive in zero-to-one environments.
• Minimum qualifications: 5+ years in marketing, growth, or demand gen ideally in B2B SaaS, cleantech, or IoT
• Demonstrated success designing and optimizing multi-channel campaigns
• Proficient in CRM analytics, and A/B testing tools
• Strong copywriting instincts and an ability to translate technical value into business ROI
• Deep understanding of data-driven decision-making you live in dashboards
• Bias toward execution: you test, learn, and iterate faster than others can plan
• Bonus points if you:
• Have experience selling to facilities, operations, or energy management professionals
• Have built inbound systems from scratch (tools, workflows, automation)
• Can code in SQL or build dashboards to self-serve your insights
• Have worked in an early-stage startup or energy/proptech environment

Benefits

• Mission-driven: Reduce carbon emissions and operational costs for the built environment
• Early ownership: You'll define how Monaire grows
• Fast feedback loop: Your campaigns will have visible, immediate impact on revenue
• Work with a sharp, motivated team of engineers, designers, and operators building category-defining tech
• Competitive base salary and meaningful equity
• Unlimited PTO