Marketing Strategy Director, Commercial Finance

Strategy Consulting Leader

At Tata Consultancy Services (TCS), we've been making changes a reality for over 50 years. TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world's top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact not just isolated projects but engines for sustainable growth. Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages. We are seeking a seasoned Strategy Consulting leader to drive growth for Commercial Finance clients including commercial banking and capital markets.

The objectives for this role are to:

• Advise our clients in the areas of marketing strategy, customer experience and human-centred digital business transformation.
• Differentiate our strategy services and elevate our consulting capabilities by codifying methodologies and upskilling cross-functional teams
• Grow our people in strategic consulting and client relationship development practices

Responsibilities:

• Business Development: Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, customer experience and strategic planning
• Delivery: Work with various TCS units to shape engagements focused on improving an organization's marketing and experience strategy capabilities
• Practice Leadership: Develop and advance practice offerings within the marketing and experience strategy consulting domain to create competitive advantage and meet emerging market demand

Qualifications:

• High level of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and human-centred digital transformation, along with the confidence to engage C-level clients and senior TCS executives
• Ability to shape a transformation program in any and all marketing and experience strategy domains, leveraging existing TCS assets or creating something unique in-tandem with pursuits
• Demonstrated ability to grow consulting services through development of new offerings/ capabilities and the acquisition/retention of the proper talent to sell and deliver it to the market
• Strong background in the sales and delivery of marketing and experience transformation solutions, knowledge of digital and omnichannel experience strategy, associated processes and organizational implications
• Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions
• Technically savvy, analytical thinker with deep intellectual curiosity
• Ambitious self-starter comfortable with ambiguity and complexity
• Hands-on experience with AI/ML and Generative AI projects or programmes

Relevant Experience:

• 15 years' experience in consultancy or agency, in steadily advancing roles developing and selling services within digital business strategy, experience transformation, strategic development, growth strategy, go-to-market strategy or similar functional domains
• Bachelor's degree or higher in business, management or relevant domain; master's degree desirable
• Depth in marketing and experience strategy consulting in commercial finance; robust expertise across multiple sectors is highly valuable
• In-house client/industry experience a plus
• Substantial experience working in a global, multi-cultural network
• Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking and analysis (e.g. PPT, Excel, Keynote, Figma, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)

Salary Range $188,700 - $255,300 a year