Messaging Activation Marketing Manager

Messaging Activation Marketing Manager

The Messaging Activation Marketing Manager is a senior-level position responsible for transforming Cisco's messaging strategies into impactful customer experiences across digital and physical platforms. This role involves close collaboration with cross-functional teams to develop, implement, and oversee content and storytelling that effectively communicate complex technology and business concepts. The position demands a hands-on approach to content creation, project management, and strategic execution to ensure brand consistency and engagement.

Responsibilities

• Develop and execute messaging and content strategies that translate complex technology narratives into engaging customer experiences across digital and physical channels.
• Create and optimize high-impact web content, including homepage, portfolio, and solution pages, to enhance user engagement on Cisco.com.
• Design and craft interactive storytelling experiences at flagship sites like the Customer Experience Center, aligning content with overall messaging goals.
• Collaborate with Product Marketing, Partner Marketing, and other teams to understand business priorities and customer needs for tailored messaging.
• Translate technical and business concepts into clear, audience-relevant stories that highlight value propositions and inspire customer action.
• Lead projects from messaging development through content creation, review, and final deployment, ensuring narrative consistency and quality.
• Oversee content production by providing direction, feedback, and editorial guidance to creative agencies and external vendors.
• Utilize AI tools to streamline research, editing, and workflow processes while maintaining high standards for accuracy and clarity.
• Manage multiple projects simultaneously, balancing priorities, stakeholder expectations, and deadlines in a fast-paced environment.
• Ensure messaging consistency across all channels, adapting content as needed to serve diverse customer experiences and audiences.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 810 years of experience in messaging, content strategy, content marketing, or editorial roles, preferably in technology or enterprise environments.
• Proven ability to develop compelling messaging and translate complex ideas into clear, audience-specific storytelling.
• Strong writing, editing, and storytelling skills with experience crafting digital content for customer journeys.
• Experience working cross-functionally with Product Marketing, Digital teams, and external vendors or creative agencies.
• Demonstrated project management skills, with the ability to juggle multiple high-impact projects.
• Familiarity with AI tools used for content research, editing, and workflow optimization.
• Effective stakeholder management skills, with the ability to influence and build consensus across teams.
• Ability to work independently and proactively in a remote environment, managing deadlines and deliverables effectively.
• Knowledge of B2B technology sectors such as networking, security, cloud, AI, or enterprise solutions is preferred.

Publishing Pay Range: $52.00 $57.00 Hourly This is a fully remote role and can be performed from any approved location within the United States.

About GDH

At GDH, we believe in the power of people and the importance of caring. Our culture statement, "We care about people," isn't just a tagline it's the core of everything we do. GDH is a premier staffing and talent solutions company dedicated to helping businesses find the best talent and assisting job seekers in finding their dream jobs.

Who We Are

GDH, founded in 2001, has grown into a leader in providing staffing solutions across various industries. We specialize in IT across several sectors, connecting top talent with leading enterprises. As a Best of Staffing firm recognized for excellence in client, employee, talent, and women's services, we pride ourselves on our commitment to quality and service.

GDH Benefits

GDH offers a range of employee benefits that are designed to promote well-being and help maintain a healthy work-life balance. These comprehensive benefits cover various aspects of an employee's life and aim to enhance their overall experience with the company. Our health benefits include three medical insurance options with access to KISx Card, Zero Card, and HealthJoy concierge services. Other plan offerings include dental, vision, life, disability, supplemental insurance, and pet insurance plans. Enjoy additional perks like holiday pay, 401(k) plan, direct deposit, an employee referral program, work-life balance benefits, a Wellbeats membership, a discounted gym membership program, and more! For more detailed information on benefits, please go to GDH's website under the tab for candidates.

GDH provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, gender, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, ancestry, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable federal, state, and local laws. Applicants with disabilities who require an accommodation or assistance in applying and/or for interviewing, please contact our HR Department.

Please visit our notice of collection for California applicants.