Multicultural Marketing Manager

The Multicultural Marketing Manager is responsible for developing and executing marketing strategies that effectively engage diverse audiences across multicultural segments. With a strong analytical and consumer centric mindset, this role translates insights into integrated, multi-channel marketing plans and ensures alignment across paid, owned, earned and emerging channels, in partnership with internal and external teams. They work in close collaboration with clinical and administrative business leaders to understand business objectives and ensure marketing goal alignment. This role embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement.

Major Responsibilities:

Growth Marketing Strategy

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  Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
  
  
  
  
  

  
  

• 
  

  
  
  
  Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
  
  
  
  
  

  
  

• 
  

  
  
  
  Define audience strategies using segmentation, personas, and journey insights to deliver relevant,
  
  
  
  
  data
  
  
  -
  
  
  driven
  
  
  
  
  campaigns
  
  
  
  
  

  
  

• 
  

  
  
  
  Target key audiences by applying a strong understanding
  
  
  
  
  of all media channels, including digital and emerging channels, to deploy
  
  
  
  
  the most effective
  
  
  , data-drive
  
  
  n
  
  
  
  
  marketing
  
  
  
  
  mix
  
  
  
  
  

  
  

• 
  

  
  
  Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.
  
  

  
  

Cross






Functional




Leadership and Collaboration

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  Lead
  
  
  
  
  cross
  
  
  
  
  
  
  functional
  
  
  
  
  teams and agency partners through influence, aligning stakeholders around shared goals
  
  
  
  
  

  
  

• 
  

  
  
  
  Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
  
  
  
  
  

  
  

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  Operate effectively in a matrixed environment, balancing competing priorities while
  
  
  
  
  maintaining
  
  
  
  
  accountability for results
  
  
  
  
  

  
  

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  Partners closely with internal stakeholders, agencies, community organizations, and cross-functional teams to ensure marketing efforts are culturally relevant, inclusive, and aligned with business objectives.
  
  

  
  

Performance, Optimization, and Innovation

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  Define
  
  
  
  
  goals,
  
  
  
  
  objectives
  
  
  ,
  
  
  
  
  KPIs,
  
  
  
  
  and
  
  
  
  
  
  
  success metrics to continuously improve campaign effectiveness and ROI
  
  
  
  
  

  
  

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  Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
  
  
  
  
  

  
  

• 
  

  
  
  
  Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution
  
  
  
  
  

  
  

Licensure, Registration, and/or Certification Required:

• 
  None Required.
  

Education Required:

• 
  
  
  Bachelors Degree
  
  
  
  
  or relevant
  
  
  
  
  knowledge
  
  
  
  
  in Marketing, Communications or
  
  
  
  
  other
  
  
  
  
  business-related field
  
  
  
  
  

Experience Required:

• 
  
  
  7
  
  
  + years of experience in marketing
  
  
  
  
  or other business-related field
  
  
  
  
  and management
  
  
  
  
  

Knowledge, Skills & Abilities Required:

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  Strong analytical mindset with proven ability to turn insights into marketing action
  
  
  
  
  

  
  

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  Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
  
  
  
  
  

  
  

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  Experience leading work through influence across
  
  
  
  
  cross
  
  
  -
  
  
  functional
  
  
  
  
  teams
  
  
  
  
  

  
  

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  Ability to synthesize complex information and communicate clearly to diverse stakeholders
  
  
  
  
  

  
  

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  Working knowledge of CRM, performance measurement, and full
  
  
  
  
  
  
  funnel marketing strategy
  
  
  
  
  

  
  

• 
  

  
  
  
  Excellent written and verbal communication skills
  
  
  

  
  

Preferred Job Requirements

Preferred Education:

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  Masters Degree
  
  
  
  
  preferred
  
  
  
  
  

Preferred Experience:

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  7+
  
  
  
  
  years experience
  
  
  
  
  in engaging diverse audiences across segments
  
  
  

Preferred Knowledge / Skills / Abilities:

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.