Product Manager - Subscription/Companion Growth

Product Manager Companion Growth

Product Manager Companion Growth, location is Remote. The start date is ASAP for this 6 month contract position.

Job Title: Product Manager Companion Growth Location-Type: Remote Start Date Is: ASAP Duration: 6 months (contract; strong performers may be extended) Compensation Range: $70-75/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description: Lead consumer subscription growth initiatives focused on discovery, education, acquisition, conversion, activation, and long-term member value across digital experiences.

Day-to-Day Responsibilities:

• Drive product strategy and roadmap for consumer subscription acquisition and growth.
• Define how subscriptions are introduced across web, app, account, member, and lifecycle experiences.
• Develop clear consumer-facing subscription value propositions.
• Optimize the end-to-end growth funnel from qualified exposure through checkout, activation, and retention handoff.
• Establish goals, KPIs, reporting, and growth models tied to conversion, activation, retention, and lifetime value.
• Partner with Analytics to identify opportunities, develop hypotheses, prioritize experiments, and apply learnings to the roadmap.
• Collaborate with Design and Research to create intuitive, accessible, consumer-friendly experiences.
• Partner with Engineering on merchandising, targeting, experimentation, measurement, and subscription capabilities.
• Work cross-functionally with Marketing, CRM, Content, SEO, and business teams to create cohesive acquisition journeys.
• Use quantitative data, qualitative research, and competitive insights to identify customer needs and funnel friction.
• Navigate tradeoffs across consumer value, business performance, technical complexity, privacy, compliance, and operational requirements.
• Clearly communicate strategy, decisions, results, and learnings to cross-functional partners and senior leadership.

Minimum Requirements:

• 5 years of Product Management experience, ideally 510 years.
• Recent experience owning consumer-facing subscription products; B2B-only backgrounds will not qualify.
• Direct, recent experience with subscription acquisition, conversion, pricing, paywalls, onboarding, lifecycle engagement, and/or retention.
• Strong understanding of consumer growth funnels and metrics including traffic, engagement, conversion, activation, retention, and lifetime value.
• Demonstrated experience using experimentation and data to improve product and business outcomes.
• Ability to turn ambiguous opportunities into clear customer problems, hypotheses, roadmaps, and measurable outcomes.
• Strong consumer empathy and experience creating simple, compelling product experiences.
• Technical fluency to partner with Engineering and Analytics on instrumentation, experimentation, personalization, and scalable capabilities.
• Clear, structured, and precise communication with strong strategic thinking.
• High energy, ownership, and demonstrated ability to drive initiatives through obstacles and ambiguity.
• Strong cross-functional collaboration across Product, Design, Engineering, Analytics, Marketing, and leadership.
• Comfortable operating in a fast-paced environment with changing priorities and constraints.

Preferred Qualifications:

• Experience with healthcare, wellness, digital health, or another regulated consumer product.
• Experience with condition-based or care-related subscription products.
• Previous experience within a large-scale consumer technology organization.