Promotional/Commercial Strategy Lead

Commercial/Promotions Strategy Lead

To make life better by building community and igniting the adventurous spirit that lives within us all. Evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Commercial/Promotions Strategy Lead is responsible for developing and coordinating evo's commercial event calendar, creating the promotional strategies, offers, messaging, and integrated marketing plans that drive key revenue-generating events throughout the year, including annual sales, seasonal promotions, member activations, and other commercial events designed to deliver measurable business results.

Working closely with the Senior Director of .com, Head of Stores, Planning, Buying, Merchandising, and Brand Marketing teams, this role translates business priorities into customer-facing marketing strategies that drive revenue, inventory movement, and customer engagement. This role requires strong commercial judgment to balance revenue, gross margin, inventory productivity, and customer experience when developing promotional strategies and recommending commercial opportunities.

Coordinates the annual commercial event calendar, including seasonal sales, promotional campaigns, member activations, and other key revenue-driving events.

Partner with commercial leadership to identify business priorities and recommend promotional strategies, campaign optimizations, and customer activation ideas that improve commercial performance and address evolving business needs.

Partner with Planning, Buying, and Merchandising to identify inventory opportunities and risks, developing commercial strategies that improve sell-through, gross margin, and inventory productivity while balancing revenue and customer objectives.

Use business performance, inventory health, category trends, customer demand, and financial results to determine where commercial marketing investment and promotional focus should be directed.

Develop compelling promotional strategies, customer offers, and integrated marketing plans that align with business objectives and deliver measurable results.

Develop clear marketing briefs that define campaign objectives, target audiences, messaging, promotional mechanics, timelines, and success metrics.

Lead cross-functional planning and execution with Creative, CRM, Performance Marketing, Retail, eCommerce, Customer Service, and Operations to ensure successful launch and execution of commercial campaigns.

Partner closely with Brand Marketing Managers to ensure commercial events complement seasonal storytelling, category campaigns, and brand initiatives.

Analyze campaign performance across revenue, gross margin, customer acquisition, retention, inventory productivity, and channel performance, translating insights into future commercial strategies and recommendations.

Continually evolve evo's commercial marketing approach by testing new promotional concepts, offer mechanics, loyalty initiatives, experiential campaigns, and ecosystem-driven customer activations.

Leverage evo's ecosystemincluding Membership, Stores, Service, Rentals, evoTrip, Hotels, Experiences, and strategic partnershipsto create differentiated commercial experiences that strengthen customer engagement and drive business growth.

Monitor customer, industry, and competitor trends to identify innovative promotional opportunities and continuously strengthen evo's commercial marketing approach.

Requirements

Bachelor's Degree required.

5+ years of experience in retail, eCommerce, or consumer marketing preferred.

Experience developing promotional strategies, customer offers, and integrated marketing campaigns supported by commercial analysis and customer insights that drive measurable business results.

Experience collaborating across merchandising, planning, buying, creative, digital marketing, and cross-functional business teams.

Experience in omnichannel retail preferred.

Microsoft Office Proficient.

Experience with retail analytics, reporting, and campaign performance tools preferred.

Commercial planning and strategy.

Promotional strategy and offer development.

Retail and eCommerce analytics.

Financial and inventory planning.

Marketing campaign planning.

Cross-functional collaboration.

Customer-focused thinking.

Analytical and data-driven decision making.

Communication and presentation skills.

Business case development.

Project management.

Critical thinking.

Adaptability.

Organization and prioritization.

Time management.

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

Evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $90,000 to $95,000/yr. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.