Sales Director

Lauber Business Partners is conducting an exclusive search for a Sales Director who will help shape the future of our client, TriCore, a leading industrial technology company.

For more than 30 years, TriCore has partnered with manufacturers to improve performance through industrial automation, controls, software solutions, manufacturing data, and technical services. With a strong legacy of technical expertise, exceptional customer support, and deep roots in the food and beverage industry, TriCore is entering an exciting phase of growth and innovation.

Why This Opportunity?

• Lead and develop a growing sales team
• Build scalable sales processes, forecasting discipline, and performance metrics
• Influence company strategy alongside executive leadership
• Partner across Sales, Engineering, Innovation, and Operations
• Help launch new technologies and expand market presence
• Make a visible impact in a collaborative, innovative organization

The Opportunity

Reporting to the Chief Commercial Officer, the Sales Director will lead a team of Account Managers responsible for strengthening customer relationships, expanding existing business, reactivating accounts, and identifying new growth opportunities.

The successful candidate will be a coach and developer of people who can create structure, improve processes, leverage data to drive decision-making, and build organizational sales capability.

Key Responsibilities

Lead and Develop a High-Performing Team

• Coach, mentor, and develop a team of Account Managers across the U.S. and Canada
• Foster a culture of accountability, ownership, continuous improvement, and customer focus
• Build individualized development plans and strengthen overall sales capability
• Partner closely with leaders across Engineering, Operations, Innovation, and Executive Leadership

Drive Sales Growth and Execution

• Lead a disciplined sales process across customer retention, account expansion, and win-back opportunities
• Guide strategic account planning and opportunity qualification
• Improve sales execution through complex customer buying cycles
• Participate in key customer meetings and assist with strategic pursuits when needed
• Ensure accurate CRM utilization, forecasting, and opportunity management

Improve Sales Infrastructure and Business Intelligence

• Create visibility into pipeline health, forecasting, and sales performance
• Develop and monitor meaningful KPIs and leading indicators
• Translate data into actionable coaching and business recommendations
• Help evaluate future sales tools, CRM platforms, reporting structures, and operational improvements

What We're Looking For

Required Qualifications

• Bachelor's degree or equivalent combination of education and experience
• Five or more years of progressive sales experience, including sales leadership responsibilities
• Proven ability to coach, mentor, and develop sales professionals
• Experience managing pipelines, forecasting, and sales performance through a structured sales process
• Experience utilizing CRM platforms and reporting tools to drive accountability and decision-making

Preferred Experience

• Industrial automation, manufacturing, controls, industrial technology, engineering services, technical solutions, or related industries
• Consultative, technical, or complex solution sales environments
• Building sales processes, performance metrics, and scalable sales infrastructure
• Leading teams through growth and organizational change

The Ideal Candidate

We are seeking a leader who is:

• Strategic and forward-thinking
• Highly inquisitive and intellectually curious
• Entrepreneurial and growth-oriented
• Data-driven and analytical
• Collaborative and relationship-focused
• A proven coach and developer of people
• Comfortable challenging assumptions and bringing solutions
• Motivated by the opportunity to leave a lasting impact on an organization

Location & Travel

• Hybrid position based in Racine, Wisconsin
• Travel throughout the United States and Canada, including customer visits and travel to company locations

Compensation & Benefits

Our client offers a competitive compensation package including base salary, incentive opportunities, comprehensive health benefits, retirement plans, and professional development opportunities.

Interested?

If you're a sales leader who thrives on developing people, improving processes, influencing strategy, and creating lasting organizational impact, we encourage you to apply.

Lauber Business Partners proudly represents TriCore in this exclusive search.