Senior Associate, Influencer

Senior Associate, Influencer

Weber Shandwick is more than a leading global PR agency we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Primary Responsibilities:

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

Qualifications:

• 2 years' experience working in influencer marketing, preferably at an agency or in-house at a brand
• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Sharp project management skills you're highly organized, detail-oriented, and deadline-driven
• Culturally curious you stay plugged into what's trending, what's next, and who's shaping conversations
• Self-starter who takes initiative, problem-solves independently, and isn't afraid to bring fresh thinking to the table
• Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
• Team player who thrives in a collaborative, integrated environment
• Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc)
• High cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I)
• Culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures
• Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents
• Open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team
• Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
• Ready to lead at any moment: working with your leads, you will learn to "step up to the plate" and lead effectively in the client's and agency's best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team
• Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick
• Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch
• Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms
• Know how to build a story: you will build client presentations that tell smart, compelling stories, never "rinse and repeat" which requires you to be highly motivated, energetically charged and inspired at all times
• Be curious, always: You are willing to learn a little bit of everything, and open to take on anything

Salary range: $59,000 USD - $65,000 USD