Senior Brand Manager

Our client in the luxury space is looking for a senior brand manager to join their team!

Title: Sr. Brand Manager

Employment Type: Freelance/ Contract

Duration: 10 months

Location: NYC

Onsite: Hybrid

Position Overview

We are seeking an experienced marketing leader to support a core franchise business during a temporary assignment. This role serves as the day-to-day business lead, partnering closely with commercial, consumer engagement, communications, media, CRM, agency, and internal stakeholders to drive business performance, consumer growth, recruitment, and on-premise leadership. The ideal candidate brings strong business acumen, consumer understanding, commercial judgment, and cross-functional leadership, along with a passion for premium brands, culture, hospitality, and occasion-led marketing.

Key Responsibilities

Lead Core Franchise Business & Brand Stewardship

• Serve as the day-to-day business lead for the core franchise.
• Identify growth opportunities across consumer segments, occasions, and channels.
• Steward brand codes, visual identity, creative development, asset approvals, and internal alignment.

Drive Consumer Growth & Recruitment

• Lead initiatives focused on consumer recruitment and household penetration growth.
• Partner with media, CRM, consumer engagement, business intelligence, and agency teams to develop and execute growth plans.
• Support consumer acquisition, participation, and recruitment strategies across the franchise.

Lead On-Premise Growth & Occasion Development

• Own the core franchise on-premise strategy.
• Lead bartender advocacy, education, and training initiatives.
• Oversee trade-engagement programs and related development initiatives.
• Identify and develop new recruitment occasions and casual socializing platforms.
• Help define the brand’s role in emerging social, hospitality, and gathering occasions.

Qualifications:

• 6+ years of marketing experience within beverage alcohol, hospitality, or lifestyle brands.
• Strong commercial and brand-management experience.
• Experience leading consumer-growth initiatives and occasion-led marketing.
• Strong understanding of on-premise strategy and trade advocacy.
• Experience managing agencies and cross-functional stakeholders.

Strong project-management, communication, and presentation skills.