Senior Director, Integrated Investment Lead - CPG

VOX Global Los Angeles, CA Management Posted 2 days ago
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Media Planning And Buying

The BU Integrated Investment Lead serves as the Business Unit investment leader responsible for translating integrated business, communications, and experience strategies into coordinated investment plans across national media, retail media, commerce, paid search, paid social, video, programmatic, audio, and emerging channels. Working in partnership with the Integrated Business Unit Lead, Experience Strategy Lead, Commerce Lead, Media Leadership, and the Cross-BU Portfolio Investment Lead, this role ensures Business Unit investment decisions reflect business priorities, audience strategy, retailer objectives, commercial goals, measurement requirements, and approved enterprise investment standards.

The BU Integrated Investment Lead owns Business Unit investment strategy, stewardship, optimization, partner planning, and investment performance, ensuring national media, retail media, commerce, search, and shopper investments operate as one connected investment system.

Core Responsibilities

  • Business Unit Investment Strategy
  • Integrated Media & Commerce Investment
  • Investment Stewardship & Optimization
  • Marketplace & Partner Leadership
  • Investment Governance & Commercial Stewardship
  • Media Outcomes Oversight & Tracking
  • Measurement & Continuous Improvement
  • Leadership Expectations

Critical Capabilities

  • Investment Leadership
  • Strategic Planning
  • Commercial Leadership
  • Cross-Functional Leadership

Success Measures

  • Investment Excellence
  • Business Performance
  • Operating Model Adoption

Critical Partnerships

  • One Omnicom
  • Integrated Business Unit Lead
  • Experience Strategy Lead
  • Cross-BU Portfolio Investment Lead
  • Commerce Lead
  • Media Leadership
  • Data, Tech, Tools & AI Lead
  • Operations & Agency Orchestration
  • Holistic Search Lead
  • Client Stakeholders
  • Business Unit Leadership
  • Marketing Strategy
  • Customer / Retail Teams
  • Analytics & Data Science
  • Finance
  • Procurement
  • Priority Media, Commerce, and Retail Partners

Experience Profile

  • 10-15 years of experience in integrated media investment, communications planning, commerce media, or marketing investment leadership.
  • Deep expertise across national media, retail media, commerce media, paid search, paid social, video, programmatic, and emerging channels.
  • Experience leading full-funnel investment planning for complex Business Units or large consumer brands.
  • Strong commercial acumen with experience managing significant media and commerce investments.
  • Experience developing Joint Business Plans with strategic media, retailer, and commerce partners.
  • Experience managing investment optimization, business performance, and outcomes-based planning.
  • Proven ability to connect business strategy, communications planning, audience intelligence, commerce priorities, and investment decisions.
  • Strong executive presence with experience influencing senior client stakeholders and leading cross-functional planning discussions.
  • Familiarity with modern planning platforms, audience intelligence, AI-enabled planning tools, Media Outcomes frameworks, and integrated operating models.

Compensation Range: $180,000 - $200,000

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