Senior Manager, Product Marketing

Senior Manager, Product Marketing

The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.

Core product positioning, narratives, and competitive differentiation (in partnership with the VP)

Ongoing product marketing research and market intelligence program

Standardized go-to-market playbooks, templates, and processes

Key launch workstreams and enablement deliverables

Team workflows, priorities, and quality of outputs

Product Marketing Strategy & Positioning

Translate product marketing strategy into repeatable frameworks, templates, and deliverables

Refine and evolve positioning, messaging, and differentiation across the portfolio

Ensure consistency of narratives across launches, sales materials, and enablement assets

Go-to-Market Execution & Operational Excellence

Own key components of launch planning, including:

Packaging and bundling inputs

Sales enablement frameworks

Standardized launch checklists and timelines

Develop and refine scalable templates for launches, collateral, and enablement materials

Identify process gaps and recommend improvements to increase efficiency and impact

Market & Product Marketing Research

Lead ongoing market intelligence efforts, including:

Competitive tracking and battlecards

Win/loss synthesis and trend analysis

Customer and prospect interviews

Market and segment insights to inform positioning and roadmap inputs

Maintain a centralized repository of product marketing insights

Partner with Product and Strategy teams to translate insights into actionable recommendations

People Management & Team Leadership

Manage and develop a small team of product marketers

Set priorities, review deliverables, and ensure high-quality outputs

Coach team members on positioning, storytelling, and stakeholder management

Balance workload and clarify ownership across workstreams

Sales & Cross-Functional Partnership

Serve as a primary product marketing partner to Sales Enablement and Revenue teams

Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications

Represent Product Marketing in key cross-functional forums as needed

Lifecycle Support

Monitor product performance, adoption, and feedback post-launch

Recommend optimizations to positioning, packaging, or enablement based on data and market feedback

Qualifications

68 years of experience in B2B product marketing or closely related roles

13 years of people management experience (or demonstrated leadership of peers/projects)

Proven experience leading research-driven product marketing initiatives

Strong analytical skills with experience synthesizing qualitative and quantitative insights

Excellent written and verbal communication skills

Demonstrated ability to manage complex, cross-functional initiatives