Senior Marketing Specialist

Marketing Specialist

Apex has an opportunity for a Marketing Specialist for a client in Florham Park, NJ. Here are the details:

• Position: Marketing Specialist
• Location: Florham Park, NJ (HYBRID)
• Rate: Negotiable
• Duration: 6+ Months

Responsibilities:

• Plan and execute multi-channel/multi-touch direct marketing engagement programs consisting of email, phone, in person, in-product, service delivery, and other marketing tactics.
• Drive the overall diverse markets marketing strategy defined by marketing and sales leadership.
• Develop relationships with marketing partners at multiple diverse market organizations to influence them to deploy marketing tactics to support new client acquisition.
• Develop detailed joint marketing plans with diverse market partners, including email campaigns, websites, direct mail, webinars, in-branch marketing, thought leadership, etc.
• Assist with the onboarding of diverse market partners, including cobranded collateral, emails, and lead gen pages, in-product and statement messaging.
• Prepare and deliver pertinent, viable information to assist upper management in strategic decision making and contribute to the development and execution of initiatives.
• Work with and educate the sales teams to ensure proper execution of marketing-driven leads from diverse market campaigns.
• Track and evaluate results and communicate these to senior management on a regular basis.