Social Media Manager

Social Media Manager

duPont REGISTRY Group is seeking a Social Media Manager to lead social media strategy, content development, audience growth, and day-to-day execution across the duPont REGISTRY portfolio. This role sits at the intersection of media, automotive, content, commerce, events, and brand partnerships. You will be responsible for developing a cohesive social strategy that supports duPont REGISTRY while understanding the different audiences, objectives, and opportunities across our marketplace, magazine and editorial platforms, live auctions, events, dealer network, and other Group initiatives.

We are looking for someone who understands that social media is more than a distribution channel. It is an extension of our editorial and media organization, a tool for building community, a platform for our partners and advertisers, and an increasingly important driver of audience and business growth. The ideal candidate understands automotive culture and the modern social landscape, can identify emerging formats and trends early, and knows how to turn a strong brand into compelling content across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging platforms. Automotive industry experience is a major plus. Hands-on content creation experienceincluding photography, filming, editing, and short-form videois also highly desirable.

Key Responsibilities

• Social Strategy & Audience Growth
• Content & Editorial
• Content Creation
• Marketplace, Auctions, Dealers & Events
• Partnerships & Corporate Communications

Qualifications

• Demonstrated experience managing social media for a media company, automotive brand, lifestyle brand, publisher, agency, or similarly complex organization.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging social platforms.
• Proven ability to develop social strategies that drive measurable audience and engagement growth.
• Strong editorial instincts and an understanding of what makes a compelling automotive story.
• Experience developing original social content series and programming.
• Ability to manage multiple brands, business units, stakeholders, and priorities simultaneously.
• Experience working with editorial, creative, sales, marketing, and executive teams.
• Understanding of branded content, advertisers, partnerships, and corporate communications.
• Strong writing, communication, organizational, and project-management skills.
• Comfortable operating in a fast-moving environment and covering live events and breaking opportunities.

Preferred

• Professional experience in the automotive industry or automotive media.
• Strong knowledge of enthusiast, collector, exotic, luxury, and performance vehicles.
• Existing understanding of automotive dealers, auctions, events, and enthusiast communities.
• Photography and/or videography experience.
• Short-form video production and editing skills.
• Experience growing TikTok or YouTube audiences.
• Experience working with creators and influencers.
• Experience developing social programs for major advertisers or brand partners.

Success in this role means building a recognizable, consistent, and growing social presence that brings the entire duPont REGISTRY Group ecosystem together. Our editorial team may tell the story. Our marketplace may have the car. Our auction team may be selling it. Our events may put the community around it. Our partners may help make the experience possible.

Your job is to understand how those pieces become one compelling experience for the audience across social mediaand then build the strategy, content, programming, and team coordination necessary to make it happen.

You will help define how duPont REGISTRY Group reaches the next generation of automotive enthusiasts while continuing to serve the collectors, dealers, owners, brands, and enthusiasts who have made duPont REGISTRY a trusted name in the automotive world for more than 40 years.