Sr Manager Consumer Insights Research

Senior Manager, Consumer Insights Research

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with players, your role is key to bringing people together and redefining entertainment. We're seeking fun-loving playmakers who are serious about delivering excellence and resultsbut who don't take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!

The Senior Manager, Consumer Insights Research plays a critical leadership role in helping Topgolf better understand its guests by leading the company's Voice of Customer (VoC) program across more than 100 venues. This position serves as the primary advocate for customer insights, partnering across Marketing, Operations, Finance, Loyalty, Experience & Games Design, and other business functions to deliver actionable research that drives strategic decisions.

The ideal candidate is a strategic, data-driven leader with expertise in qualitative and quantitative research methodologies, customer experience measurement, and insight storytelling. You'll lead the customer feedback ecosystem, manage a team of insights analysts, and translate complex data into compelling recommendations that improve guest satisfaction, loyalty, and business performance.

Key Responsibilities:

• Voice of Customer (VoC) Leadership
• Team Leadership & Development
• Customer Insights & Analytics
• Research Strategy & Execution
• Cross-Functional Partnership
• Data Storytelling & Executive Communication
• Operational Excellence

What You Bring:

Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Statistics, Psychology, Social Sciences, or a related field (Master's degree preferred). 4+ years of experience in Consumer Insights, Market Research, Customer Insights, or a related field. 4+ years leading both qualitative and quantitative consumer research initiatives. 4+ years synthesizing data from multiple sources into clear, actionable business recommendations. 4+ years of project management experience overseeing complex research initiatives from planning through execution. Proven experience partnering with cross-functional teams to solve business challenges through customer insights. 2+ years of people management experience leading and developing high-performing teams. Strong understanding of Voice of Customer (VoC) programs and customer experience (CX) measurement. Experience managing customer feedback ecosystems and survey research platforms. Familiarity with research platforms such as Qualtrics, Morning Consult, Mintel, or similar tools. Exceptional analytical, problem-solving, and strategic thinking skills. Outstanding written, verbal, and presentation skills with the ability to influence executive stakeholders. Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment. Passion for understanding consumer behavior and transforming research into business impact. Willingness to travel up to 10% for research activities.