Sr Segment Marketing Manager

Sr Segment Marketing Manager

Job Description

Job Objective: Work in conjunction with Product Development & Adoption (PDA), R&D, and Product Marketing Teams to develop, plan, communicate, execute, and lead worldwide marketing strategies (short and long-term) and tactics for the market segments using clearly defined goals, objectives, critical success factors, timelines, budgets, and metrics. Responsible for creating and managing the programs and communications about our products and services to internal and external customers in assigned market segment area(s). Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and sales activities. Critically, this person must be able to perform the below duties showing credibility and industry knowledge to the customers and to internal stakeholders.

Core Duties:

• Duty 1: Develop Go-to-Market Strategies for the Pharmaceutical Market Segment
• Duty 2: Drive Cross-Functional Collaboration and Field Engagement
• Duty 3: Provide Global Leadership and Regional Guidance
• Duty 4: Train, Coach, and Mentor Colleagues
• Duty 5: Compliance and Integrate into Promega Culture

Key Qualifications:

1. PhD in life sciences or chemistry + 5+ years of pharmaceutical R&D experience, with clear progression in the scientific career ladder, demonstrating strategic thinking, cross-functional influence, and deep knowledge of pharmaceutical customer workflows.

2. Ability to comprehend, present, and discuss scientific content at an advanced level.

3. Demonstrated success with a variety of marketing functions including strategic and tactical marketing, marketing communications, market research, distribution channels, competitive intelligence, and customer communications.

4. Strong public speaking skills needed to represent Promega at external meetings, conferences, and organizations. Able to present high-level information for multiple audiences ranging from scientists to marketers.

5. Attend industry trainings, workshops, conferences, focus groups and other activities associated with marketing tactics as a presenter or Promega representative.

6. Proven ability to analyze issues, think strategically and creatively and execute innovative ideas for the portfolio in target market and customer segments.

7. Demonstrated effective written and verbal communication skills.

8. Demonstrated ability to work on multiple detailed projects and assignments simultaneously and independently.

9. Highly motivated self-starter and goal-oriented professional who can adapt style and approach to suit different audiences.

10. Demonstrated proficiency in digital tools and technology, including Microsoft applications and mobile platforms, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

Preferred Qualifications:

1. PhD or MBA preferred.

2. For candidates applying from pharmaceuticals R&D background, progression to the Associate Principal Scientist level or equivalent is preferred.

3. In-depth understanding of the pharmaceutical drug development process.

4. Experience working in a global organization with regional branch and/or distributor marketing and sales teams.

5. Experience or familiarity with sales strategies and techniques.

Physical Demands:

1. Ability to move objects up to 25 pounds.

2. Ability to use computer and Microsoft Office applications.

3. Ability to travel as needed, domestic and international, up to 30% of the time.

At Promega, we value diversity and strive to create an inclusive workplace. We are proud to be an Equal Opportunity Employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.