Subscriptions Product Marketing Manager, Connected TV, YouTube Marketing

Subscriptions Product Marketing Manager, Connected TV, YouTube Marketing

The Connected TV Marketing team works on YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels, in addition to YouTube's carriage of live sports. We are a collection of strategists, growth marketers, and product marketers who focus on growing these businesses for YouTube and Google. As a Subscriptions Marketing Manager for YouTube's Connected TV (CTV) team, you are the strategist driving growth across our subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional centers of excellence to define the long-term trajectory of our CTV business.

You will act as the primary architect of the strategy that binds our various product and marketing workstreams. By leveraging deep analytical excellence, you translate market dynamics into a cohesive growth roadmap, ensuring that our ecosystem is optimized for scale, profitability, and participant advantage. You will serve as the connective tissue within the organization guiding investment prioritization, pressure-testing business cases, and framing decisions that leadership uses to navigate the evolving streaming landscape. Your role requires the mindset of a consultant who can distill ambiguity into clarity, influence executive stakeholders across the organization, and serve as the strategic compass for the future of TV on YouTube.

Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently. Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives. Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits.