Territory Director

Territory Director

Red Rhino is seeking a Territory Director to lead its West Palm Beach territory, with ownership of the team, culture, customer experience, business partnerships, recruiting, operations, and overall performance. Reporting to the Director of Operations, this leader will directly oversee two Service Managers and provide leadership for the broader branch team.

The Territory Director will lead through the Service Managers rather than managing around them, equipping and holding them accountable to effectively lead, train, and develop their teams. Operating with an ownership mindset, the Territory Director will strengthen leaders, build trusted relationships with customers and business partners, drive accountability, and ensure the territory consistently reflects Red Rhino's high standards for people and service.

The incoming Territory Director will inherit defined performance gaps with a recovery plan already in motion. This is an opportunity for a leader who is energized by stepping into a territory with clear opportunities for improvement, building on the work already underway, and driving measurable progress.

Red Rhino will provide the technical training through a structured onboarding process that includes a six-month proficiency sign-off and Rollout Certification. The priority is finding a proven leader with the character, field presence, and experience to lead people well and build a healthy, high-performing territory.

Position Key Responsibilities

Rhinos

• Lead through the Leak and Repair Service Managers, coaching them to lead, train, and develop their teams.
• Set clear expectations, maintain accountability, and address performance issues early.
• Recruit, select, develop, and retain people who align with Red Rhino's values and standards.
• Certify trainees for field rollout and support their development through their first 30 days in the field.
• Maintain an active field presence, including regular in-field inspections, to stay connected to employees, reinforce standards, and identify coaching opportunities.
• Model Red Rhino's values of Excellence, Fun, Innovation, Family, and Character through leadership, decision-making, and care for people.

Customers & Partners

• Own customer care across the territory, ensuring every customer receives remarkable service from the first interaction through completion of the work.
• Set the standard for how customer concerns, service failures, and difficult situations are handled, stepping in personally when needed.
• Ensure Service Managers and their teams consistently communicate well, follow through on commitments, and create an experience that builds trust and loyalty.
• Build and strengthen B2B referral relationships with pool retailers, service companies, and other business partners throughout the West Palm Beach market.
• Spend meaningful time in the field with customers and business partners to strengthen relationships, understand needs, and identify opportunities.

Numbers

• Own territory performance, including revenue goals, repair closing rate, lead conversion, and team retention.
• Lead the daily revenue huddle and review performance through monthly and quarterly Green/Yellow/Red scorecards, taking action when results are off track.
• Oversee scheduling, inventory, and day-to-day operational execution.
• Take ownership of the West Palm Beach recovery plan, addressing identified performance gaps and driving measurable improvement.

Skills & Experience Needed

• 5+ years of proven management and leadership experience, with a track record of developing teams, coaching leaders, and driving accountability.
• Demonstrated ability to lead through other leaders, empowering managers to own their teams while maintaining appropriate visibility, support, and accountability.
• Strong leadership presence with the ability to motivate, influence, communicate clearly, and earn the trust of others.
• Demonstrated business acumen and an ownership mindset, with experience managing performance goals, operational priorities, and business results.
• Proven ability to build and maintain strong B2B relationships, particularly in referral- or relationship-driven environments.
• Experience recruiting, selecting, retaining, and developing high-quality talent.
• Strong character, humility, integrity, and a people-first leadership style, balanced with the ability to hold high standards for performance.
• A hands-on leadership approach and willingness to maintain a meaningful presence with employees, customers, and business partners in the field.
• Genuine alignment with Red Rhino's values of Excellence, Fun, Innovation, Family, and Character, with the ability to model and strengthen the company's culture.
• Industry experience is not required; Red Rhino will provide structured technical training and onboarding.