University Marketing Intern - University of California, Berkeley

TheLinkU Internship

TheLinkU is a leading NIL (Name, Image & Likeness) platform built to help college athletes, universities, and businesses unlock compliant, revenue-generating opportunities in today's evolving collegiate sports landscape. We provide the infrastructure, relationships, and execution needed to drive sustainable NIL revenue while maintaining transparency, compliance, and operational efficiency. A core part of our offering is our scalable Revenue Generation (Rev Gen) execution model, which supports universities and athletes from partnership development through contract execution and payments. Our operations team plays a critical role in ensuring every agreement moves seamlessly from signature to activation.

Responsibilities

Assist with creating social media graphics and posts for university NIL accounts
Monitor social media trends, capture and edit short-form video content (Reels, TikTok, Instagram Stories)
Help film athlete interviews, brand deliverables, and promotional videos alongside the Account Executive and Marketing team
Support the execution of on-campus events and fan activations alongside TheLinkU team
Capture photo and video content at games, events, and marketing initiatives
Assist the Marketing Coordinator with gathering and organizing content assets for campaigns
For interns seeking course credit: attend all five scheduled Curriculum Track sessions and submit the related reflection note

Qualifications

Currently enrolled student at the university
Interest in sports marketing, NIL, social media, or content creation
Familiarity with Instagram, TikTok, and short-form video content
Basic experience with Canva, Adobe, CapCut, or other creative design tools preferred
Strong communication and organizational skills
Comfortable working with athletes, fans, and university staff
Flexibility to attend campus events, games, and marketing activations

Benefits

Hands-on experience in NIL marketing and athlete brand development, including direct exposure to Sales, Athlete Development, Product, and Partnerships
Opportunity to work with college athletes and athletic departments
Experience creating real-world sports marketing campaigns and content
Professional development and networking opportunities in the sports industry

Schedule

Monday to Friday (10-12 hours per week)