Vice President, Growth Planning (Media Strategy and Insights)

Growth Planning VP Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The Growth Planning VP manages the Media Strategy and Insights process for assigned clients. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal strategy team. The Growth Planning team finds new avenues to grow the client's business through various qualitative and quantitative research through a media lens.

Responsibilities:

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Facilitate research that derives valuable insights into the client's business
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
• Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
• Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans
• Analyze client's audience strategies and work with internal groups to lead business case development
• Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Qualifications:

• Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 10+ years of experience in media planning/strategy with progressive levels of responsibility
• 7+ years of previous management experience
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs
• Pitch experience with proven track record
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership ability to drive team to deliver results

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.