Vice President of Marketing Consumer Electronics

Vice President of Marketing Consumer Electronics

Our client is an established consumer products organization entering an exciting stage of growth and marketing transformation. They are seeking a Vice President of Marketing to elevate the brand, accelerate customer acquisition, strengthen loyalty, and build a modern marketing engine capable of driving measurable business results. This executive will have the opportunity to shape how the organization goes to market across digital and traditional channels, develop a high-performing team, and influence major commercial decisions alongside senior leadership.

This Role Offers

• High visibility and influence across the organization, with the ability to shape brand, customer, digital, and commercial priorities.
• Opportunity to build and scale a sophisticated marketing organization across brand, growth, lifecycle, creative, and communications.
• Broad ownership spanning brand development and performance marketing, offering the ability to connect long-term brand equity with near-term business results.
• A collaborative leadership environment where Marketing works closely with commercial, product, digital, finance, and operational teams.

Focus

• Set the enterprise marketing strategy and annual priorities, connecting brand investment, customer acquisition, communications, and lifecycle programs to broader growth objectives.
• Build, develop, and coach a high-performing marketing organization spanning brand, growth, creative, lifecycle, product marketing, and communications.
• Shape differentiated brand positioning, messaging, storytelling, and creative standards to deliver a cohesive customer experience across channels.
• Direct acquisition and retention strategies across paid, owned, and earned channels, continuously improving targeting, personalization, channel economics, and customer value.
• Partner with digital commerce, product, technology, and commercial leaders to strengthen conversion, measurement, and go-to-market execution for launches and strategic initiatives.
• Steward a significant marketing budget and establish executive-level measurement frameworks that connect investment decisions to acquisition efficiency, revenue contribution, retention, and brand health.
• Apply customer research, market analytics, competitive intelligence, and experimentation to improve segmentation, positioning, marketing effectiveness, and investment decisions.
• Serve as the senior marketing voice across the organization, aligning executive and cross-functional stakeholders while effectively managing agencies and external partners.

Skill Set

• 10+ years of progressive marketing experience, including at least 5 years in senior leadership roles accountable for brand and growth outcomes.
• Demonstrated executive leadership building and scaling marketing organizations while producing measurable business growth through integrated paid, owned, and earned channels.
• Broad expertise across brand strategy, performance marketing, customer acquisition, lifecycle and CRM, measurement, significant budget ownership, and cross-functional leadership.
• Proven success developing and retaining high-performing teams while leading effectively within fast-moving consumer or omnichannel environments.
• Strong command of positioning, messaging, creative development, customer lifecycle strategy, and the principles required to build a consistent brand at scale.
• Fluency with marketing effectiveness measures including CAC, ROAS, attribution, conversion, retention, and customer lifetime value, combined with the financial acumen to optimize investments for profitable growth.
• Executive-level communication and influencing skills, with the ability to align senior stakeholders, navigate ambiguity, establish priorities, and drive disciplined execution.
• Bachelor's degree in marketing, business, communications, or a related discipline. An MBA or advanced degree is a plus.