VP, Brand Marketing

VP, Brand

Prose is looking for a VP, Brand to drive brand strategy, brand voice, and brand awareness with the customer at the heart of it all. Reporting to the Chief Brand Innovation Officer, you'll partner on Prose's overall brand vision and own the strategy and execution that bring it to life across earned media, community, creator advocacy, campaigns, and social impact making personalization a cultural narrative.

This is a role for a strategic leader who builds through their team. You'll set positioning and narrative for how the brand expresses itself, manage a team of four plus external agencies, own your budget, and measure brand health so the work is accountable to real outcomes not just activity. You'll also be the senior, steady voice in the moments that matter most.

What makes this role distinctly Prose: brand here isn't a layer on top of the product it's an extension of a genuinely personalized, made-to-order product and a real commitment to doing business well. As a B Corp, Public Benefit Corporation, and Climate Neutral company, Prose's social impact work is substantive, not decorative. And because Prose is built on an AI beauty-tech platform, how the brand shows up in AI-driven discovery is a frontier this role gets to shape.

Key Responsibilities

• Brand strategy & narrative Partner with the Chief Brand Innovation Officer on Prose's overall brand strategy, and own the strategy across earned media, community, advocacy, campaigns, and social impact turning positioning into a clear, consistent narrative at every touchpoint, with the customer at the center.

• Holistic brand awareness Build full-funnel brand awareness across earned, owned, social, partnerships, and community increasing how many of the right people know, understand, and choose Prose, not just how much coverage we generate.

• Customer centricity Use voice-of-customer insight, emerging customer trends, and data to shape messaging and brand decisions, partnering closely with Growth and Product so the brand connects to the end-to-end customer journey.

• Campaigns, creative & cultural moments Partner with NPD + Creative to concept and execute 360 campaigns, brand moments, cultural partnerships, and experiential activations; own marketing briefs and cross-functional kickoffs with Creative, Growth, and Product; and guide asset development across platforms and formats.

• Marketing & content activation Lead marketing and campaign activation and always-on content development, sustaining and evolving product storytelling through seasonal repositioning as the market shifts.

• Brand advocacy & influencer Build brand advocacy and the influencer/creator program with both an organic and performance lens, building authentic relationships that expand Prose's reach with new audiences and driving EMV.

• PR & earned media Lead proactive PR to build industry and consumer visibility and credibility, overseeing the PR and SEO/blog agency to grow quality coverage, share of voice, and LLM-optimized earned presence that reinforces Prose's positioning.

• Communications & crisis Own communications, corporate/internal comms and crisis readiness, protecting brand reputation with fast, clear, well-judged response when issues arise.

• Community & social Lead and expand community, blog, and social management, ensuring Prose shows up consistently across owned social channels (Meta, TikTok, YouTube, etc.).

• Social impact (B Corp) Own Prose's social impact agenda, advancing the company's commitments as a certified B Corporation and connecting purpose to brand storytelling.

• AI discoverability Ensure Prose is accurately and favorably represented where customers increasingly discover beauty AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). Partner with Growth, SEO, and content on generative engine optimization (GEO/AEO) and LLM optimization, and treat AI surfaces as a brand channel to monitor and shape.

• Budget & measurement Own the brand budget across team, agency, and programs, and measure brand health and ROI (awareness, consideration, share of voice, sentiment, marketing mix modeling/MMM) to show impact and reallocate toward what works.

• Team leadership Manage, mentor, and develop a multidisciplinary team across comms, brand advocacy, social, and social impact including hiring the open Sr. Manager, Brand Advocacy.

Key Qualifications

• 10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand.

• Proven track record building holistic brand awareness across earned, social, community, and partnerships with measurable results.

• Experience leading integrated 360 campaigns, creative, and content development across channels.

• Customer-obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions.

• Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM).

• Experience leading PR, communications, corporate/internal communications, and crisis through in-house teams and external agencies.

• Experience leading influencer/creator advocacy and community/social programs.

• Familiarity with brand, creator, and measurement tools e.g., CreatorIQ, Nectar Social, Dash Hudson, ShopMy, and brand-health trackers like Qualtrics.

• Proven people leadership you've built, managed, and developed multidisciplinary teams.

• Strong executive presence and stakeholder management; a clear, calm communicator who earns trust internally and externally.

• Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO) is a strong plus.

• Experience with social impact, purpose, or sustainability communications is a strong plus (B Corp or mission-driven brand experience especially welcome).

• Beauty, wellness, or premium DTC experience is a plus

• Knowledge and passion for prestige skincare and haircare categories.

• Active, daily use of AI tools in your current workflow for analysis, reporting, research, or creative thinking. We're looking for someone who already treats AI as a work tool, not someone willing to learn it someday.

Perks & Benefits

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

• Competitive PTO

• Competitive compensation package

• Company sponsored health care plan (medical, dental and vision plans)

• 401k + matching

• FSA and commuter benefits

• Snacks and lunches

In the New York area, the anticipated base salary range for this role is $250,000 to $275,000 annually (+20% discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.

• We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another's perspective. It's a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.

• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together