Associate, Video Activation - Consumer Tech and Financial Services

Performance Media Associate

The Associate supports a leading Financial Services brand that is currently undergoing a major rebrand and expanding its advertising strategy. As the brand evolves how it connects with consumers, the team is increasing its focus on media across Linear and streaming TV platforms, giving you the opportunity to work on a major brand transformation and gain hands-on experience in a growing area of digital marketing.

In this role, you'll help launch, manage, and optimize media campaigns that appear across streaming services, websites, mobile apps, and other digital platforms. You'll work closely with team members to monitor campaign performance, manage budgets, track results, and identify opportunities to improve outcomes.

You'll gain exposure to exciting work across a major Consumer Technology client. The team also supports innovative technology products and emerging digital experiences, providing exposure to cutting-edge media solutions.

This role is ideal for someone early in their career who is interested in media, advertising, analytics, and understanding how brands connect with consumers. You'll develop valuable skills in campaign management, performance analysis, problem-solving, and digital media.

Why It's Interesting

• Opportunity to work on emerging media channels and streaming platforms.
• Blend of analytical and hands-on activation experience.
• Exposure to innovative technology and evolving media strategies.
• Collaborative team environment with strong mentoring and training opportunities.

Responsibilities

• Gauge media performance to confirm original objectives and strategies were met
• Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
• Monitor media performance to ensure original objectives and strategies are being met and optimize throughout the course of the campaign
• Maintain budget control, develop media schedules, and monitor buys/schedules - Update Supervisor and client team on status of all ongoing client projects - Direct client communications is required
• Utilize 3rd party research tools to identify desired target audience's media channels
• Handle any client requests (i.e., plan changes, budget changes, provide marketplace information)

Qualifications

• Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Strong Excel skills
• Strong quantitative and analytical skills
• Excellent written and oral communication skills