Client Marketing CW

Communications Marketing Specialist

Location: New York NY/ Charlotte NC/ Frisco TX (Hybrid)

Duration: 12 months

Client Marketing

This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties

• Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Assists with campaign execution in partnership with functional marketing team members.
• Understands departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Career Level

7IC

Additional Information

This Client Marketing role supports the execution of strategic initiatives in partnership with Participant Marketing colleagues. This job aims to execute campaign deliverables that deliver high-quality communication programs.

Physical Requirements

Physical Requirements: Sedentary Work

Work Experience

3 Years Required; 5 Years Preferred

Educational Requirements

University (Degree) Preferred