Content/Customer Strategist - Servicenow KnowledgeBase - Remote / Telecommute
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Pay Range: $59.39hr - $64.39hr
Requirements/Must Have
- Bachelors Degree in Marketing, Business, Design Strategy or related field.
- 8+ years of progressive product management, marketing strategy, design strategy or marketing project management experience.
- In lieu of a Bachelors degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
- Strong knowledge of primary research approaches including quantitative and qualitative market research.
- Excellent Microsoft and/or Adobe Suite skills.
Responsibilities
- Plan, facilitate and execute human-centered design processes across multiple projects.
- Capture the voice of the customer and work cross-functionally to deliver meaningful and diverse customer experiences.
- Conduct, gather, and define preparatory research to understand needs of customers.
- Develop Human Centered Design (HCD) research plans, including interview guides, participant observation, information-gathering tools, immersive research, and surveys.
- Develop personas, journey maps and lead others through the development of solution seeking How Might We statements.
- Design and facilitate ideation sessions with stakeholders, including future-state journey mapping, card sets, brainstorm sketching, and paper prototypes.
- Illustrate the vision for the product through product roadmap creation and identify the problems the product will solve.
- Work with business teams to understand current challenges and goals, and align with Customer Experience (CX) strategy and objectives.
- Collaborate with Consumer Insights team on collection of consumer trends, competitive insights, industry updates and sales reports.
- Build consensus with teammates across the organization and give clear direction during cross-functional collaboration.
- Lead associate-engagement strategies, including building empathy for the customer across the organization.
- Champion usage of multiple sources of customer insights, including Voice of Customer (VOC), analytics, direct customer research, and HCD sessions.
- Develop and present the business case for new products or solutions at all levels of the organization.
- Ensure there is a tracking mechanism in place to demonstrate the success or failure of the initiatives launched.
- Act as project manager and take ownership of team results by quantifying and qualifying team contributions.
Skills
- Human-Centered Design (HCD)
- Customer Experience (CX) Strategy
- Product Management
- Marketing Strategy
- Design Strategy
- Journey Mapping
- Persona Development
- Qualitative Market Research
- Quantitative Market Research
- Voice of Customer (VOC)
- Adobe Suite
- Microsoft Office Suite
- ServiceNow KnowledgeBase
Qualification And Education
- Executive presence with the ability to quickly establish credibility with and influence leadership level teams.
- Experience leading multi-disciplinary teams through the entirety of the human-centered design process.
- Strong verbal and written communication skills with the ability to explain complex concepts to a variety of audiences.
- Demonstrated ability to think strategically about issues impacting an entire portfolio or business unit.
- Proven ability to think critically and creatively while managing internal customers and complex projects.