Executive Director Marketing and Communications

Executive Director, Marketing & Communications

Reporting to the Chief Strategy Officer, the Executive Director, Marketing & Communications provides strategic and operational leadership for South Shore Health's integrated marketing and communications function. The Executive Director translates health system priorities into coordinated marketing, brand, digital, public relations, executive and internal communications strategies that advance growth, strengthen market position, enhance consumer and colleague engagement, and protect organizational reputation.

Working in close partnership with executive, physician, clinical and operational leaders, the Executive Director leads the planning, execution and evaluation of initiatives supporting priority service lines, patient acquisition, physician engagement, philanthropy and organizational change. This leader oversees a high-performing team, establishes clear performance measures, uses consumer insight and analytics to inform decisions, and ensures consistent, high-quality communications aligned with South Shore Health's mission, vision, values and strategic objectives.

Compensation Pay Range: $130,600.00 - $189,400.00

Essential Functions:

• Strategic Marketing Leadership
• Growth and Service Line Marketing
• Brand Stewardship and Market Positioning
• Digital Marketing and Consumer Engagement
• Executive, Internal and External Communications
• Media Relations, Reputation and Crisis Communications
• Analytics and Market Intelligence
• Financial and Operational Leadership
• Talent and Team Leadership
• Cross-Functional and Organizational Leadership

Job Requirements:

Minimum Education - Preferred Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or a related field required. Master's degree preferred.

Minimum Work Experience Eight to ten years of progressively responsible marketing and communications experience, including at least five years leading multidisciplinary teams. Healthcare experience in a complex, matrixed or integrated delivery system is strongly preferred.

Required Additional Knowledge and Abilities:

Demonstrated ability to translate organizational strategy into integrated marketing and communications plans that support growth and measurable business outcomes.

Comprehensive knowledge of brand management, digital marketing, media relations, public relations, executive communications, internal communications and crisis response.

Strong business acumen and understanding of healthcare operations, service line strategy, physician relationships, consumer behavior and competitive market dynamics.

Experience using market research, consumer insights, digital analytics and performance measures to guide decisions and demonstrate value.

Exceptional writing, presentation, interpersonal and executive advisory skills, with the ability to influence across a complex organization.

Strong financial, project, agency and vendor management capabilities.

Proven ability to lead change, develop talent, establish accountability and foster an inclusive, collaborative and high-performing culture.