Lead Product Manager (Multiple Positions)

Lead Product Manager (Multiple Positions)

Location: New York

Employment Type: Regular

Job Code: A70216

Responsibilities

Own and optimize global brand advertising user journey strategy, including long-term vision and product roadmap, with a focus on delivery efficiency, ad performance and revenue growth.

Design and continuously improve internal sales tools that support brand ad opportunity discovery, management, and tracking, thereby boosting sales efficiency and increasing brand ad revenue.

Collaborate with global product marketing and sales teams to deeply understand the advertising ecosystem, uncover advertiser needs, and craft tailored brand advertising solutions.

Conduct user research, competitive analysis, and data analysis to shape short- and long-term product strategies that improve product performance and scale adoption and revenue.

Partner with data engineering to build and maintain dashboards, reports, and metrics that monitor ad product performance, generate insights, and identify new opportunities.

Mentor junior level team members.

Qualifications

Must have a Master's degree or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field, and 2 years of related work experience; OR a Bachelor's degree or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field, and 5 years of post-bachelor's, progressive related work experience. Of the required experience, must have 2 years of experience in each of the following: Developing product strategy and roadmap to support product growth and scalability; Product marketing and operations, product management, or product strategy in the digital advertising industry; Defining product value or creating pricing logic and hierarchy; Building business cases from market research to analysis; Developing marketing messages for different audiences; and Building go-to-market plans and content to drive product adoption. Travel Requirement: Domestic and international travel required up to 25%.