Director of Field Sales

Director of Field Sales

Are you a dynamic leader with a passion for driving sales growth, fostering meaningful partnerships, and coaching high-performing teams? At American First Finance (AFF), were on a mission to revolutionize how businesses connect with their customers. As our Director of Field Sales, youll play a pivotal role in executing our Merchant Growth Strategy, mentoring sales professionals, and building strong relationships with top regional merchants. This is your opportunity to make a significant impact in a high-energy, fast-paced environment where innovation, collaboration, and performance are celebrated. If you thrive in a role that combines strategic vision with hands-on leadership, we invite you to join us and elevate your career to new heights!

What makes an AFF Director of Field Sales:

• Oversees the execution of the Merchant Growth Strategy and the ASR Playbook for the assigned regions.
• Engages with Top Regional Merchants to achieve specific growth and profitability targets for each partnership.
• Plays a major part in the recruitment, training, and coaching of all sales personnel in collaboration with each RSD to ensure the ASR Playbook is executed throughout the assigned regions.
• A Player-Coach that will travel 50-75% in the field monthly with Regional Sales Directors & Sales Team members facilitating merchant accountability discussions with the most challenging partnerships in each region.
• Attending Regional Trade shows, Group Meetings and Presentations delivering a first-class customer experience that represents AFFs Core Values.
• Out-of-the-box thinking and ability to effectively overcome obstacles.

What we offer:

• Industry-leading compensation with base salary and Uncapped Commissions!
• Monthly Mileage and Cell Phone Reimbursement!
• Paid Time Off and Benefits!
• A high-growth organization with advancement opportunities!
• Diverse, Collaborative, & Fun Work Environment!

Roles and Responsibilities:

• Recruit, train, and develop Regional Sales Directors, Area Sales Representatives (ASR) & Field Support Specialists (FSS) in the assigned regions.
• Ensures effective and efficient use of AFFs Customer Relationship Management (CRM) tools for all regional sales personnel.
• Consult business owners by listening to their needs and educating them on how American First Finance can help them capture additional customers and increase same store sales.
• Create, foster, and grow relationships with existing clients by ensuring elevated levels of customer satisfaction.
• Conduct Field observations with RSD, ASR and FSS Field Team members for the assigned regions.
• Provide consistent support for each region in the launching and training of key merchants.
• Coach all Sales Team Members to conduct effective business reviews throughout the region to develop meaningful partnerships with key account contacts by offering best practices that improve performance.
• Evaluate and communicate key data analytics information with Region Sales Directors to ensure maximum sales strategy impact.
• Collaborate and communicate with internal departments such as Marketing, Training, Merchant Care and Sales Operations on all needs, opportunities, and initiatives.
• Optimal management of regional expense budgets and resources to ensure ROI (Return on Investment).
• Demonstrate honesty and integrity while modeling behaviors consistent with company standards and policies for business and compliance related matters.
• Be accountable for meeting and/or exceeding established sales goals.
• Other duties as assigned.

Qualifications:

• High energy, great organization skills and uncompromising Integrity.
• Bachelors degree preferred but not required.
• Minimum of 10 years of proven sales management experience or demonstrated equivalent experience.
• Demonstration of sustained, high performance in current position and strong aptitude for learning.
• Experience in building and leading successful teams in a commission-based sales environment.
• Financial Acumen- ability to manage budgets and resources effectively and efficiently for high impact.
• Understands the value of metrics and has analytical capabilities to use data to drive increased market penetration and market opportunities.
• Demonstrated ability to build relationships and collaborate with internal constituencies, such as Marketing, Training, Trade, and Sales Operations to achieve corporate objectives
• High sense of urgency and customer service orientation.
• Strong business acumen and ability to understand market opportunities.
• Ability to thrive in a highly driven culture that is performance based, fast paced, and results oriented.
• Proficiency in MS Office (Word, Excel, PowerPoint, Teams & Power BI).
• Maintain a valid drivers license and car insurance for travel within assigned regions.

Preferred Experience:

• Extensive experience in B2B sales management, leading sales presentations, negotiation & closing.
• Extensive experience in retail consumer finance, merchant services, or SaaS.