eCommerce Marketing Manager

eCommerce Marketing Manager

Pay: $75.00 per hour Job Title: eCommerce Marketing Manager Location: Plano, TX Pay Rate: $75.00/hr. Schedule: Fully on-site, Monday Friday | 8:00 AM to 5:00 PM (hours may vary) Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX. eCommerce Marketing Manager Top Skills: Project management Website planning/optimization QA management Summary: Manage the strategy and execution across the Consumer Decision Journey on our website for the CTV category. Responsibilities: Manage CTV marketing activities on our website, including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages, and the optimization of the user experience. Help develop and execute an integrated digital advertising strategy across key digital touchpoints to ensure communication of key promotions and other initiatives. Brief and optimize SEM and SEO efforts. Lead strategic promotions work streams for our website to drive sell-through. Provide and prepare presentations for regular executive share-out. Develop clear, concise briefs for the creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders. Work with the performance analytics team to identify and lead the real-time optimization of marketing across our website. Requirements: Bachelor's degree required. 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience. Expertise in digital marketing and agency management. Digital analytics and evaluating data sets to identify learnings to inform the business. A passion to stay on top of technology, social, and industry trends to stay at the forefront of emerging digital marketing trends. Website planning and optimization. Experience optimizing for SEO/SEM. Project management / Time management. Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc.) to provide integrated Brand Digital communications leadership. Strong interpersonal and communication skills and ability to gain alignment across various stakeholders. Preferred Skills: Experience in a corporate or executive office setting. Multilingual abilities (e.g., English, Korean, or other languages) are a plus. Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills. Expert ability to work independently and manage one's time. Strong mentoring skills necessary to provide support and constructive performance feedback. Expert knowledge of principles and methods for showing, promoting, and selling products or services. Expert ability to develop marketing and pricing strategy. Expert knowledge of media production, communication, and dissemination techniques and methods.