General Manager of Brand Strategy & Design

General Manager Of Brand Strategy & Design

Under the direction of the Chief Communications Officer (for branding/advertising/website management/event sponsorships/conferences/community) will manage those functions at their desk. Upholds the values of the GPA to promote Safety, Integrity, Respect, Community, Creativity and Opportunity. Promotes a safe work environment by participating in safety initiatives and reporting unsafe conditions and behaviors.

Job Duties:

• Branding: Lead the planning and execution of GPA's brand strategy, governance and compliance across all communications and stakeholders' touchpoints. Establish and maintain brand standards, guidelines, training and adoption of all approved assets.
• Website Development and Performance: Lead the strategic direction, governance and performance of GPA's digital platforms, including website content strategy, search engine optimization, Google Analytics reporting, digital accessibility (ADA) and stakeholder engagement initiatives to enhance user experience, increase website traffic and support company goals. Direct the strategy, maintenance and continuous improvement of AI-enabled resources and customer-facing digital services, including Marine Terminal Operator schedules, Colonels Island Common Area User Area info, and other operational support tools, and ensure Americans with Disabilities Act (ADA) compliance.
• Advertising: Provide strategic leadership, analyze and negotiate advertising, sponsorship, media partnership initiatives, budget oversight, performance measurement and ROI analysis. Increase brand visibility across local, regional, national and industry audiences to optimize advertising spend.
• Event Operations: Lead the planning and execution of trade conferences, sponsorships and industry events, including strategic oversight of Georgia Intl Trade Conference (audiovisual production, keynote and panel presentations, run of show operations), Savannah and Brunswick State of the Port (registrations, audiovisual production), TransPacific Maritime Conference (registrations, contract negotiations, branding, hotels).
• Performs other duties as assigned
• Complies with all policies and standards

Job Requirements: Knowledge, Skills, & Abilities

• Managerial experience in branding, website management, advertising, graphics design, negotiations. High

Experience

• 7-9 years Industry experience in port business and operations. Required

Education

• Required Bachelor's Degree in Communications or related field

Licenses & Certifications

• TWIC - Transportation Worker Identification Credential Required Upon Hire
• Driver's License - Valid state driver's license Required Upon Hire

Mission: To empower entrepreneurs, strengthen industries, sustain communities, and fortify families by relentlessly striving to accelerate global commerce.