Principal Product Marketing Manager - Enterprise SaaS & Release GTM

Principal Product Marketing Manager

Client Small Business and Self-Employed Group (SBSEG) is committed to creating solutions that power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from solopreneurs to larger mid-market organizations. We do this through an integrated ecosystem of solutions spanning accounting, payroll, payments, invoicing, time tracking, lending, and more.

As part of the U.S. Marketing organization, the Mid-Market Marketing team is seeking a Principal Product Marketing Manager to lead release go-to-market strategy for Client Enterprise Suite, an AI-native ERP built for modern CFOs and finance teams. This role sits at the intersection of Product, Marketing, Sales, and Customer Success and is responsible for ensuring our most important product innovations are translated into compelling customer value and brought to market effectively. You will partner closely with Product Management teams across the organization to understand roadmap priorities, influence strategic decisions through customer and market insights, and help determine how new capabilities are introduced to the market.

You will define how we evaluate, prioritize, position, launch, and drive adoption of product releases across the customer lifecycle. You will help establish and operationalize a scalable release framework spanning Pilot, Beta, and General Availability (GA), ensuring clear decision-making, stakeholder alignment, and launch readiness at every stage. The ideal candidate is a strategic and customer-centric product marketer with deep experience bringing enterprise software solutions to market. You thrive in ambiguity, influence without authority, and are equally comfortable shaping long-term strategy and driving operational excellence. Most importantly, you know how to connect product innovation to meaningful customer outcomes and compelling market narratives.

Key Responsibilities:

• Release Strategy & Launch Governance
• Product & Roadmap Partnership
• Positioning, Messaging & Customer Value
• Go-to-Market Planning, Activation & Measurement

Key Success Attributes:

• Strategic storyteller who can connect roadmap investments into a cohesive market narrative that strengthens Client Enterprise Suite's position with finance leaders and decision-makers
• Builder mindset with a passion for creating scalable processes, frameworks, and operating models where none exist today
• Change agent who can create alignment across diverse stakeholder groups and drive adoption of new ways of working
• Thrives in ambiguity and can help define the future state of release go-to-market, including how Pilot and Beta capabilities are incorporated into customer conversations, marketing programs, and sales motions
• Highly organized operator who can manage multiple concurrent launches, priorities, and stakeholder groups without losing momentum or attention to detail
• Customer-obsessed leader who consistently advocates for customer value and business outcomes in roadmap discussions, release planning, and market positioning

**Only those lawfully authorized to work in the designated country associated with the position will be considered.**

**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**